Purpose The purpose of this paper is to analyse the phenomenon of overtourism with specific reference to the night-time economy (NTE) in Budapest, Hungary. Design/methodology/approach The research took place between September and December 2017 in the so-called “party quarter” of Budapest – District VII. The chosen methods included mapping, observation, interviews and questionnaires with local residents, visitors and tourists. Findings Partying opportunities are valued highly by tourists and the majority of customers in the bars are tourists. Many people feel that there are too many tourists in the area, although few had a bad experience with tourists. The most common complaints were the dirt and litter, public urination, street crime and noise. Most respondents would welcome a better cleaning service, more bins, more police, more public toilets and better street lighting. Research limitations/implications The research was not undertaken in the high season, older residents were slightly under-represented and wider research across the whole city would give a more balanced perspective. Practical implications Recommendations are made for managing the NTE better in order to improve the experience of tourists and visitors and to improve the local resident quality of life. Social implications It is hoped that this research may prompt local authorities to take local resident perceptions and experiences into account by creating better management measures and regulations. Originality/value This is the first paper to provide data from the perspective of three main stakeholder groups in the context of the NTE in Budapest.

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Az éjszakai gazdaság fejlesztése számos nagyvárosban hozott pozitív változást a desztináció versenyképességében, különösen ami a jövedelmeket és a turisztikai élményt illeti. Ugyanakkor a lehetséges hatások kezelése számos kihívást tartogat, hiszen a helyiek jóléte és jólléte áll a versenyképesség legfontosabb céljai között. Jelen cikk célja egyrészt annak megvilágítása, hogy egy terület csak akkor lehet versenyképes, ha az mind a látogatók, mind a helyiek jóllétét tudja hosszú távon szolgálni. Másrészt cél az éjszakai gazdaság problémaköréhez tartozó megoldási lehetőségek áttekintése, amelyeket illetően fellelhető a várospolitikai elméletek terén ismert kreatív város menedzselése és abban a helyi politikai erők szerepe éppúgy, mint a társadalmi innováció, a helyiek tanulása, együttműködése révén létrejött megoldások köre. Mindezen kérdést Budapest romkocsma-negyedére vetítve vizsgálják a szerzők, amely napjainkban számos vitától hangos, az éjszakai gazdaság és a turizmus okozta negatív hatások miatt, amelyek megoldására eddig nem születtek hatékony lépések. Az éjszakai gazdaság hatásait kvalitatív interjúk mentén vizsgálják a negyedben mind a helyiek, mind a látogatók megkérdezésével, kikristályosítva a legfontosabb problémaköröket és megoldási lehetőségeket, továbbá a közelmúltban megjelenő civil kezdeményezések jellemzőit feltérképezve, amelyek társadalmi innováció mentén a hatások menedzselését irányozzák meg, az irányításpolitikai lépések korlátozottsága okán. Kulcsszavak: desztinációs versenyképesség, városfejlesztés, társadalmi innováció, éjszakai gazdaság, romkocsma-negyed The development of the night-time economy has improved the destination competitiveness of many big cities. Income and tourism experiences, in particular, have been the most affected by this change. However, managing the potential negative impacts and harmonising the interests of stakeholders represent challenges. The purpose of this article is to show that a destination can only be competitive if it can serve the long-term well-being of both visitors and locals. In this research the authors provide an overview of the problems of the night-time economy and analyses the available solutions. Urban politics and local political forces are determinant factors that influence the management of a creative city. Furthermore, they focus on the solutions provided by social innovation. which involves the learning and cooperation of locals. In this paper, all these aspects are analysed in the context of Budapest's ruin pub quarter, which is nowadays the focus of debates as the negative effects of the night economy have not yet been effectively resolved. The impact of the night-time economy is examined through qualitative interviews in the quarter with locals and visitors to crystalize the most important issues and solutions as well as by mapping the characteristics of recent civil initiatives which are the driving force of social innovation due to the limited effectiveness of the measures of urban policies.

Purpose This paper aims to contribute to urban tourism segmentation studies by examining the role of culture as a motivation for city visits, different preferences for activities and the demographic factors that influence activity choices. This study also compares the memorability of the trip across the segments identified based on their undertaken activities. Design/methodology/approach This paper draws on questionnaire data that was collected from 614 tourists in Budapest, Hungary. Tourist segmentation was based on a two-step procedure: principal component analysis and Hierarchical Cluster Analysis. Multinomial logistic regression was applied to reveal the effect of different demographic and travel-related characteristics on the segments. Findings The research revealed that cultural activities are still the most important motivation for urban tourists and that cultural tourists constitute the biggest segment (43%). They show a preference for heritage sites, museums and galleries rather than performing arts and festivals. Multinomial logistic regression showed that party tourists can be differentiated from cultural tourists and city break tourists predominantly by age and travel status. Older age groups and women are more likely to be interested in heritage sites, museums and galleries. Party tourists found their experience significantly more memorable than any other group and were much more likely to re-visit and recommend. Research limitations/implications Overall, this study provides useful information for destination management organisations and city agencies about which activities to promote and how to segment and potentially target tourists. This study did not include lifestyle and personality factors, secondary and complementary attractions or cultural proximity and distance. Originality/value There have been relatively few recent studies on urban cultural tourism segmentation, especially in whole destinations rather than at individual attractions, it was therefore considered timely to re-visit this area of research. This paper reinforces the importance of segmentation studies in tourism and analyses the changing motivations and activity preferences of urban cultural tourists over time.