As the digital world progresses, consumers become more confident in the social environment influencing their purchase decisions. Additionally, there are new possibilities for entrepreneurs to use social commerce to boost sales. While Trust has been investigated, most studies have focused on digital trusts, such as the reliability of user evaluations. There are several factors to consider while examining consumer behavior and gaining insight into customer decision-making. The project's ultimate goal is to provide a trustworthy and dependable framework for online business. The outcomes of this study were deemed satisfactory in that they provided insight into how to maximize customer satisfaction and Loyalty with an e-Commerce site (which ultimately influences consumers' purchasing decisions). This study demonstrates that the faith customers have in online reviews and the importance of social commerce significantly impact the degree to which customers are satisfied with and loyal to marketplaces.

The purposes of this research are to discover how to market products with e-commerce system and how to make a more accessible attractive web design. This study used an analysis study as the method on one of the famous local clothing brands in Bandung. The results of this study prove that the use of an e-commerce system have an impact on the attractive of the web design so local products can compete with the superiority of foreign brands in Indonesia, especially in Bandung. If local products want to suppress the foreign brands, the owners must observe all the business opportunities. It can be implemented with a good e-commerce strategy as well as designing a unique web design and provide a convenience for consumers. This study concludes that if the local brand owners know the right marketing techniques, including consumer behavior, as well as have an attractive web design, they can reduce the amount of foreign brands in their area easily.