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Each year, 1.2 million Spanish hunters and shooters discharge 6,000 t of lead shot, of which 30-50 t are deposited in wetlands of this European country. Waterfowl may accidentally ingest lead pellets in these aquatic habitats and become fatally lead poisoned. It has been estimated that 50,000 birds die from this cause in Spain each year, but many more are chronically affected. Most of them are species that can be hunted legally, and the lead toxicosis enhances their susceptibility to being killed by hunting. Consequently, about 30,000 waterfowl hunters and their families, especially children, are at risk from secondary lead ingestion from these poisoned birds. The consumption of a single liver (often eaten in Spain) from any waterfowl shot in this country may result in the direct uptake of 0.01-2.3 mg of lead in 40.4% of cases. This is based on the percentage of 411 analyzed waterfowl having liver lead contents over 0.5 mg kg(-1) wet weight, the maximum lead level in poultry offal that current EU regulations permit. Therefore, health management authorities should draw urgent attention to this environmental problem that presents such an established risk to human health.

Scholars in the fields of animal science and technology have investigated how precision livestock farming (PLF) can contribute to the quality and efficiency of animal husbandry and to the health and welfare of farm animals. Although the results of such studies provide promising avenues for the development of PLF technologies and their potential for the application in animal husbandry, the perspectives of consumers with regard to PLF technologies have yet to be the subject of much investigation. To address this research gap, the current study explores consumer perceptions of PLF technologies within the pork and dairy value chains. The investigation is based on results from six focus group discussions conducted in three European countries, each reflecting a different market environment: Finland, the Netherlands and Spain. The results indicate that consumers expect the implementation of different PLF technologies to enhance the health and welfare of farm animals, while generating environmental improvements and increasing the transparency of value-chain processes. The analysis further reveals three over-arching consumer concerns: (1) the fear that the integration of PLF technologies will introduce more industrialisation into livestock farming production; (2) the concern that PLF technologies and data are vulnerable to misuse and cyber-crime; and (3) the concern that PLF information is not communicated adequately to allow informed purchase decisions. The research findings provide directions for members of the animal-based food value chain to make informed decisions to improve their sustainability, social responsibility and credibility by endorsing the acceptance of PLF (technologies) amongst European consumers.

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