The media logic thesis holds that the content of political news is the product of news values and format requirements that media make use of to attract news consumers. This study tests whether three content characteristics – personalized, contest and negative coverage – manifest a single media logic by analysing whether they co-vary over time. It also tests the implicit assumption underlying the media logic thesis that media adhere to a single media logic as one institution. A semantic network analysis measured the degree to which television and newspaper coverage of five Dutch national election campaigns (1998–2010) contained the three content characteristics. The study shows that personalized, contest and negative coverage form three indicators of a single logic that is shared by different media. Since the turn of the century, Dutch political news has simultaneously become decreasingly personalized, less focused on the contest and less negative.
This study examines the extent to which the highly diverse and volatile Dutch electorate received a diverse offer of political newspaper coverage during the 2006 general election campaign. We measured the level of diversity of five subscription based national newspapers with a partisan history and two free dailies. Two forms of diversity were examined: party diversity (i. e., the distribution of attention to political parties) and issue diversity (i. e., the distribution of attention to issues). The diversity of party coverage in the free dailies was greater than the diversity across all newspapers. Whereas free dailies paid a relatively large amount of attention to new and opposition parties, traditional newspapers paid a relatively large amount of attention to the parties with whom they were aligned during the period of "pillarization". Conversely, we only found small differences in the distribution of attention to issues. The diversity of issue coverage across newspapers was larger than the diversity within newspapers.
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