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Chamomile (Matricaria chamomilla L.) is a widespread herb since it grows on different types of soil making it an interesting culture for intensive production. Increasing demand for medical herbs as well as chamomile launches entrepreneurial ideas that need to be checked through market analysis, technical equipment analysis, agrotechnics analysis and economic analysis for efficiency of the business venture. The aim of the paper is to identify the meaning of entrepreneurship in chamomile production, analyse input and output prices, and establish technological procedures for expected production results and economic efficiency. In this paper, analytical procedures are applied for determining the economic efficiency of chamomile production as an entrepreneurial opportunity. The first part of the paper contains the recommendation of agrotechnics that is necessary to gain the expected yields in chamomile production. It was found that chamomile is drought tolerant, grows on very poor soils, enriches the soil with humus, improves soil structure, and does not require use of plant protection products or special previous crop. The second part of the paper consists of analytical methods used for checking entrepreneurial idea in order for the chamomile production to really become an entrepreneurial opportunity. The results of the analysis confirm economic (1.31) and profitable (23.72%) production. Positive financial results can be achieved with relatively low investment, and chamomile production has a total assets profitability of 31.09%. By planning and analysing, entrepreneurs can acquire a complete information database for achieving the economic efficiency of the business venture

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The final result of milk quality management is a superior product with high quality levels of all intrinsic and extrinsic components. To achieve this, most activities in the management process should be directed towards the quality components that are recognized by the average consumer of milk. To determine these factors, an indicative research was carried out on a sample of 1,157 respondents among the young population. Regarding the intrinsic components, the results indicate that young consumers mostly appreciate the taste and milk fat content in the range 2.8-3.2 %, whereas regarding the extrinsic components they value price and the origin of products, that is, the origin of milk. The last component has not been fully used in promotional efforts of producers in their advertising of milk, especially in a sub segment of urban young consumers. A stronger emphasis of this would help producers to differentiate themselves, and achieve competitive advantage on domestic and international markets.