This paper explores how different self-construals interact with perceived risk and influence tourism consumers’ technology readiness toward tourism mobile apps. The study used 284 tourist participants to show that tourism consumers, regardless of self-construal type, have a negative perception of technology readiness when they perceive a high level of risk. Furthermore, those with independent self-construal have a more positive perception of technology readiness than those with an interdependent self-construal when they perceive a low level of risk. The results also show that technology readiness mediates the relationship between self-construal and use intention toward mobile apps. Based on these results, we proposed the following practical implications. First, companies need to find and lower potential risks that can be perceived in tourism mobile apps. They must also deliver different messages according to consumers’ self-construal. Companies should provide independents with information related to the positive benefits obtained through the mobile app, and interdependents should be provided with information that reduces perceived losses.

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Abstract>The purpose of this study was to investigate the structural relationships among the related variables of peer relationship.547 schoolage children's social support, self-esteem, empathy and peer relationship. Subjects of this study were 547 elementary school students residing in Daegu-Si completed questionnaires assessing peer relationship, social support, self-esteem, empathy.The sample variance-covariance matrix was analyzed using AMOS 20.0, and the maximum likelihood minimization function.The goodness of fit was evaluated using the SRMR, RMSEA and its 90% confidence interval, CFI, and TLI.The results were as follow. First, children's social support was found to hadn't direct effect on peer relationship. Second, children's self-esteem, empathy have a direct effect on peer relationship. Third, children's social support have a direct effect on self-esteem, empathy. and children's self-esteem have a direct effect on empathy.¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯▲ 주요어(Key

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