Drawing from the intergroup contact model and self-categorization theory, the authors advanced the novel hypothesis of a valence-salience effect, whereby negative contact causes higher category salience than positive contact. As predicted, in a laboratory experiment of interethnic contact, White Australians (N = 49) made more frequent and earlier reference to ethnicity when describing their ethnic contact partner if she had displayed negative (vs. positive, neutral) nonverbal behavior. In a two-wave experimental study of retrieved intergenerational contact, American young adults (N = 240) reported age to be more salient during negative (vs. positive) contact and negative contact predicted increased episodic and chronic category salience over time. Some evidence for the reverse salience-valence effect was also found. Because category salience facilitates contact generalization, these results suggest that intergroup contact is potentially biased toward worsening intergroup relations; further implications for theory and policy making are discussed.

Contact researchers have largely overlooked the potential for negative intergroup contact to increase prejudice. In Study 1, we tested the interaction between contact quantity and valence on prejudice toward Black Australians (n = 1,476), Muslim Australians (n = 173), and asylum seekers (n = 293). In all cases, the association between contact quantity and prejudice was moderated by its valence, with negative contact emerging as a stronger and more consistent predictor than positive contact. In Study 2, White Americans (n = 441) indicated how much positive and negative contact they had with Black Americans on separate measures. Although both quantity of positive and negative contact predicted racism and avoidance, negative contact was the stronger predictor. Furthermore, negative (but not positive) contact independently predicted suspicion about Barack Obama's birthplace. These results extend the contact hypothesis by issuing an important caveat: Negative contact may be more strongly associated with increased racism and discrimination than positive contact is with its reduction.

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Negative (vs positive) intergroup contact may have a disproportionately large impact on intergroup relations because of valencesalience effects, whereby negative contact causes higher category salience (Paolini, Harwood, & Rubin, 2010). One correlational and three experimental studies in three conflict areas (Northern Ireland, Arizona's border area, and Cyprus; Ns = 405, 83, 76, and 91) tested the moderation of these valence-salience effects by individuals' histories of outgroup contact. Consistent with a perceived fit principle valence-salience effects of face-to-face, television-mediated, and imagined contact held among individuals with negative or limited histories of outgroup contact; these effects were significantly reduced or nonsignificant among individuals with positive or extensive past outgroup contact. These moderation effects suggest that positive and diverse intergroup contact in the past buffers against the harmful effects of negative contact experiences in the present, thus limiting the potential for negative spiralling of intergroup relations.

In an experiment, participants exposed to depictions of an intergroup interaction between a border patrolling U.S. citizen and an illegal immigrant demonstrated changed attitudes toward illegal immigrants depending on the valence of the portrayal. Negative effects were enhanced among people who identified more strongly with the U.S. citizen character, and positive effects were moderately, although nonsignificantly enhanced among those who viewed the illegal immigrant character as more typical of illegal immigrants in general. Liking of the illegal immigrant character was a significant mediator of the effects. The positive effects on attitudes toward illegal immigrants transferred to more positive attitudes toward other social groups as well. The study is framed in terms of a social cognitive theory approach to vicarious intergroup contact.