Sport organizations across North America promote and claim deep commitments to environmental issues through sustainability performance signaling. These signals are conveyed through external associations or memberships (e.g., Green Sports Alliance) or internally (e.g., environmental reports and communications). However, researchers have not explored this communication strategy as it relates to environmental initiatives in sport nor compared environmental communications of sport organizations from the major professional sport leagues in North America. We analyzed the websites of 147 North American sport organizations and their associated venue websites for environmental performance signaling communications. We found that only one sport organization featured an environmental report on its website, and 42 sport organizations highlighted environmental initiatives through dedicated webpages on the respective team or venue’s website. Predominately, these communications focused on fan engagement initiatives (i.e., awareness, participation) but lacked goal setting, measurement metrics, or performance summaries. We discuss these themes, the implications, and recommendations for how sustainability performance signaling can be better leveraged in the North American sport sector.

Purpose Given greater awareness of environmental issues and the acceleration of climate change, universities are increasingly requiring undergraduate students to complete coursework in environmental issues. Research has shown that environmental courses hosted in science departments can be too challenging for students with no science background. Thus, new approaches to general environmental education at the undergraduate level are necessary. This paper aims to advance three transformative sustainability learning (TSL) interventions that leverage sport as the living laboratory for environmental education through examining green teams and in depth sport venue tours. Design/methodology/approach This paper details the experimental application of three TSL interventions in undergraduate sport courses. Findings Each intervention produced lasting benefits for several parties. Students benefit from greater exposure to sport management organizations and a hands-on learning opportunity. Sport organizations benefit from a promotional opportunity to showcase their sustainability efforts, improved sustainability practices at their facilities and the opportunity to leverage the students’ involvement for fan engagement initiatives Research limitations/implications The interventions presented in this paper were developed in a North American sport context, however, there is a considerable opportunity to develop similar interventions in any region where sport organizations exist. Originality/value Despite being one of the most universally appreciated and visible industries, the sport industry has yet to be used as a site for meaningful sustainability learning interventions. The interventions presented herein introduce the opportunity to leverage students’ love of sport for outcomes for all parties: the students, the host organization and sport fans.

Sport organizations have begun to widely implement environmental sustainability into their daily operations, but more needs to be done to properly plan and implement these initiatives to ensure their long-term success. Specifically, college athletic departments struggle to be proactive in their approach to environmental sustainability despite the vast resources available to leverage in order to deeply commit to being an environmentally sustainable department on campus. This case study examines the strategic planning of sustainability initiatives in the Smallville University Athletic Department. This case provides students with an opportunity to (a) explore the importance of sustainability in sport, (b) analyze the role of stakeholders in a sports organization, (c) investigate common barriers to implementing sustainability in college athletics, and (d) consider creative options for implementing sustainable initiatives.

There is a growing need to educate students about the applications of environmental sustainability to current and future jobs. One method that has emerged to teach this application is transformative sustainable learning (TSL). Instructors can use TSL to understand better how to integrate sustainability topics into seemingly unrelated course topics. Thus, the purpose of this study was to explore the effectiveness of a series of TSL courses in a graduate sport management program. To this end, a collaborative reflection guided the data collection from weekly one-on-one conversations between the researchers (i.e., instructor, student). Results aligned with TSL themes (i.e., head, heart, hands) and suggested that the intentional TSL course design and scheduled conversations benefited both the instructor and student. The student experienced an in-depth experience to understand and apply course concepts. The instructor was able to gain better insights to structure the class and create assignments adapted to meet student needs through collaborative reflection during mentoring sessions.

Purpose The purpose of this paper is to examine higher education institutions’ participation in association for the advancement of sustainability in higher education’s (AASHE’s) Green Athletics category in the sustainability tracking, assessment and rating system (STARS) sustainability report while assessing how well collegiate athletic departments engage with their respective aspects. Design/methodology/approach This general review used quantitative content analysis to determine the number of NCAA Divisions I–III institutions that actively report Green Athletics categories in their AASHE STARS reports. The data collection process compiled current reports from the STARS website and the National Collegiate Athletic Association database. Green Athletics categorical and accumulated point attempts and outcomes were analyzed. Findings Of the 335 institutions that actively use the STARS reporting tool, the NCAA accounted for 247 rated institutions of which only 50 attempted points in Green Athletics while only 21 institutions succeeded. This paper discusses the lack of participation from institutions in Green Athletics and propose an alternate to better engage collegiate athletics in STARS reporting. Originality/value This study is one of the first known examinations of the tangible results of collaborations on college campuses to integrate the athletic department’s sustainability efforts into the overall sustainability reporting of the institution. This study can better inform STARS on how to more fully engage college athletic departments and boost the sustainability efforts in all corners of campus.