<p>This study seeks to determine the impact of sales promotions on sales turnover in the airlines industry in Nigeria. Ex post facto and survey research design were adopted. Secondary data on average monthly passenger turnover covering a period of 25 years (1991-2015) were collected from the records of airport authority. A questionnaire was also administered to 450 air travellers to ascertain the extent to which sales promotions incentives stimulate them to travel by air within Nigeria. Frequency analysis, regression and t-Test methods of analysis were applied. The results show that sales promotions incentives significantly impacted sales turnover in the airlines industry; and air travellers prefer non-monetary sales promotional offers and off-line incentives to monetary and online offers. The study, therefore, recommends that the management of the airlines need to be more innovative in making promotion offers to air travellers so as to optimize the opportunity. Non-monetary and offline incentives offerings should be emphasized to meet the preference of air travellers. For future research, the study suggests that the focus can be on identifying other salient factors that motivate passengers to travel by air so as to boost industry sales.</p>

This study assesses the relationship between dimensions of service quality and customer satisfaction from the perspectives of passengers that travel through Nigerian airports. Survey methodology was adopted for the study. Cross-sectional data were collected at four International airports with the aid of structured questionnaire. The questionnaire was administered to 600 passengers across Lagos, Abuja, Kano and Port-Harcourt airports with 71% response rate. Regression analyses reveal that although the relationship between each of the dimensions of service quality and customer satisfaction is significant at 5%, the multiple correlation coefficient ranges from weak to moderate thus suggesting that the dimensions of service quality requires further enhancement for customers satisfaction to be improved upon by the Airport Authority in Nigeria. The study advocate decisive action by the Airport Authority in Nigeria to initiate policies geared at enhancing dimensions of service quality for improved customer satisfaction at various Nigerian Airports.

It has been suggested that a firm should adopt only a few variety of routes to market in order to minimise channel conflicts. But today's consumers which have developed varied and complex choices and preferences for where and how they want to purchase products are continuously forcing FMCGs firms to tailor their channel design and configuration towards multiplicity of channels. Therefore, this study examines the effect of distribution intensity on consumer perception of marketing utility in relation to channel multiplicity. Cross sectional survey research design was adopted for data collection with the aid of a structured and closed ended questionnaire. The questionnaire was administered to 384 consumers across all the local government areas in Lagos. Data was analysed using descriptive and inferential (simple and multiple linear regression analysis) statistics. Findings reveal that distribution intensity has a significant positive effect on marketing utility perception of consumers of FMCGs products in Lagos State, Nigeria. Also, a significant positive relationship was established between distribution intensity and channel multiplicity. Further results show that channel multiplicity has a significant positive effect on marketing utility perception. In a final analysis, the study reveals that distribution intensity and channel multiplicity have a combined effect on marketing utility perception. In concluding, the study gave useful recommendations.