Extensive demands placed on student‐athletes can be exhausting. Busy travel schedules, lost study time, and class absences, as well as emotional and physical stress, can place a heavy burden on this student group.

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There is an uneasy relationship between fundraising for academic programs and intercollegiate athletics. This has little to do with individuals and almost everything to do with circumstances in higher education in the United States that have come into play in recent decades. This chapter identifies issues presidents will confront as they seek funds for academic programs and intercollegiate sports. In spite of difficulties, models for successful practice do exist. Two prevailing models are noted, along with some illustrations of good practice. The Role of Intercollegiate Athletics in FundraisingThere is no question as to who is winning the competition for control of intercollegiate athletics. Television revenue represents the most significant source of fundraising for intercollegiate sports. Big-time college sports clearly are in the entertainment business. Athletic conferences today are making their own financial arrangements, and even individual schools with high visibility are entering into contracts. Commerce is the underpinning, as advertising revenue supplies the wherewithal for television to offer its vast sums, the key to funding intercollegiate sports.The NCAA still stands for institutional control, but its insistence seems pale, and its hold tenuous, when hundreds of millions of dollars are at stake. At the highest levels of competition in two sports, men's basketball and men' s football, coaches trump presidents. The most successful coaches, who likely are tremendous fundraisers, command long-term contracts with 65 7