This study aims to identify the factors that influence buyer and seller trust in online consumer-to-consumer transactions. Earlier studies focused on the B2C domain, thus this study intends to fill this literature gap. Factor analysis is used to identify the factors in this study using the principle component method. The factors identified by this study are buyers' and sellers' general propensity to trust others, knowledge and expertise, risk propensity, personal acquaintances and relationships, and their prior transaction experience. The study's limitations and suggestions for future research are discussed.
Purpose -The purpose of this paper is to focus on the impact of cultural traits on the intention to use internet banking. Drawing from the technology acceptance model and trust literature, the paper examines the influence of perceived ease of use, perceived usefulness, and trust on the intention to use internet banking among Malay and Chinese ethnic groups. Design/methodology/approach -The questionnaire was distributed to final year business students and Master of Business Administration students at four public universities in Malaysia. A separate multiple regression was employed to analyze the data for each ethnic group. Findings -For both ethnic groups, the results showed that perceived usefulness, perceived ease of use, and trust, all have significant effect on the intention to use internet banking. Further examination of the regression coefficients revealed the cultural traits that may explain the extent to which they influence factors that affect the intention to use. Research limitations/implications -Respondents of this study were students. This factor may decrease generalizability of the study because students' interest on the use of internet banking may be different from those of the general public. One research implication of this study is that there is a need to consider the role of culture in examining factors that affect behavioral intention. Practical implications -Banks need to highlight the benefits of internet banking, make internet banking easy to use, and enhance internet banking's security to improve consumers' trust. Given the fact that culture affects one's behavior, each customer group needs to be evaluated differently and the "one-size-fit-all" approach to encourage internet banking usage should be avoided. Originality/value -This paper attempts to link cultural traits that may explain the extent to which it influences factors that affect the intention to use internet banking.
This study adds to the food products marketing and product development literature by comparing the purchasing behaviors of wine consuming segments in Australia, New Zealand, and the United States when faced with a lack of information. Region of origin information was the most popular coping mechanism in the United States and Australia when unsure about making a wine selection. New Zealanders place the most emphasis on medals won. Daily wine consumers relied more on region of origin information than moderate consumers in the United States but this was not true in Australia and New Zealand.
The findings of a laboratory experiment of electronic collaboration among the members of work groups reveal that both input information load and diversity have curvilinear (∩) relationships with the output information complexity generated by the groups and negative relationships with group interaction behaviors manifested through group members' communication and participation activities. Also, output information complexity and group interaction behavior have positive relationships with group members'satisfaction with the electronic meeting process.
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