The purpose of this study was to examine the need for marketing efforts and a marketing plan within the campus recreation profession. Participants consisted of 218 campus recreation administrators from four-year public and private institutions affiliated with the National Intramural Recreational Sports Association (NIRSA). Results from this research suggest that established marketing strategies and marketing plans provide the campus recreation profession coordination with their marketing efforts. The second component of this research requested that respondent's identify marketing techniques being used in the campus recreation profession. Results from this research suggest that employee skills and responsibilities, external guidelines, budget constraints, and marketing mediums provide challenges to the campus recreation profession.

The primary purpose of this study was to investigate what effect restroom advertising has on program awareness within a campus recreation department. Participants consisted of 217 students, faculty, and staff from a four-year private university, located in the Midwestern portion of the United States. This preliminary study found that the impact of restroom advertising to improve awareness of campus recreation programs was significantly high. Results showed that locating advertisements in the restroom, using a graphic to represent an advertised program, and selecting a specific color for the advertisement are strong indicators for support of a restroom marketing strategy. Suggestions for future research followed by limitations of the study are presented.