Objetive: to build an educational video for early detection of trouble seeing in schoolers.Method: technology development study in three stages: pre-production, production and post-production in the period from March to December 2014. The recordings were made in a public school in Fortaleza (Brazil) and Health Communication Laboratory in the Universidade Federal do Ceará in the Department of Nursing.Results: about the evaluation of content, the script was considered valid by all experts. Four (44.4%) approved the script of the video and five (55.5%) approved with modifications. For technical experts, three (60%) considered it approved with modifications, while two (40%) judged it as approved (IVC≥0,8). In post-production, it was suggested changes in length, audio and esthetics. The video ended with 16 minutes and 14 seconds. CONCLUSION:it is believed that the educational video together to health professionals interventions contribute to the public understanding of the subject, resulting in early diagnosis of trouble seeing and resolving eye problems. Resultados: sobre la evaluación del contenido, el guión fue considerada válida por todos los expertos. Cuatro (44,4%) aprobó el guión del video y cinco (55,5%) aprobó con modificaciones. En cuanto a los expertos técnicos, tres (60%) consideró que aprobó con modificaciones, mientras que dos (40%) juzgados como aprobado (IVC≥0,8). En post-producción, se sugirió cambios en la longitud, el audio y la estética. El vídeo termina con 16 minutos y 14 segundos. DESCRIPTORS:Conclusion: se cree que el video educativo junto a las intervenciones profesionales de la salud contribuyen a la comprensión pública de la materia, lo que resulta en el diagnóstico precoz de problemas para ver y resolver problemas en los ojos.DESCRIPTORES: Agudeza visual. Salud escolar. Películas y videos educativos. Promoción de la salud. Tecnología educacional. Enfermería.

Brazilian laws guarantee the protection to the rights of the citizenship of people with disabilities and their participation in various social sectors which influence health promotion. One aimed at reflecting about the health promotion actions contemplated in Brazilian laws directed to people with physical, hearing and visual disabilities. Through the website of the National Secretariat for the Promotion of the Rights of People with Disabilities, one selected 14 laws whose content was articulated to the Health Promotion Charts in the process of discussion. The laws had as their main objective, the accessibility of people with disabilities to urban spaces, health, income, education, transportation and leisure, i.e. to public services that are essential for the establishment of health. It is concluded that there was a progress in the elaboration of laws that guarantee the rights and integration of this population. However, it is observed that the non-compliance of the laws makes the promotion of health impossible.