We argue that Gorz’s work offers a nuanced engagement with alienation that is instructive for contemporary social theory. In keeping with Gorz’s broader politics, we contend that the utility of his framing of alienation derives from his insistence that progressive critique must challenge the ideal of productivism. We start the paper by presenting a sympathetic reconstruction of Gorz’s understanding of alienation. Next, we explicitly detail the strengths his approach carries for furthering sociological research today. We then reinforce this point by arguing that Gorz’s work offers particularly valuable theoretical resources for contemporary Frankfurt School Critical Theory, in which the study of alienation has been somehow hampered by the ascent of ‘recognition theory’. While not sharing all the methodological commitments of first-generation Critical Theorists, Gorz was well versed in Frankfurt School scholarship and is therefore an apposite interlocutor to engage ‘third-generation’ Critical Theory. Gorz’s insights are thus shown to be important for furthering contemporary social theory, and in particular, for helping to combat the unsustainable productivism of neoliberal capitalism.
Resumen:El presente trabajo investiga bajo qué condiciones es posible afirmar que la web 2.0 está fomentando el desarrollo de subjetividades neoliberales. Para ello, se exploran en primer lugar algunos argumentos encontrados en los Estudios de Internet para sostener esta afirmación. A través de su examen, se propone que, si bien es posible relacionar el diseño de algunas redes sociales digitales con nociones nucleares del neoliberalismo, resulta necesario precisar en qué sentido se desarrolla una relación de poder. En la segunda parte de este artículo, se explica en qué sentido los estudios de neoliberalismo de raíz foucaultiana pueden ofrecer un aparato teórico que resuelva estos problemas. Finalmente, se señalan algunos límites de este modelo, así como futuras líneas de trabajo.
Palabras clave:Branding personal, neoliberalismo, web 2.0, (Michel) Foucault, subjetivación.
Abstract:The present work explores under which conditions it is possible to claim that the web 2.0 is fostering the development of neoliberal subjectivities. To this end, the first part is devoted to examining some arguments that hold this position in the field of Internet Studies. Based on these arguments it is proposed that, even if it is possible to link the design of some digital social networks with key elements of neoliberalism, it is necessary to pin down the specific sense of a power relation. The second part of this article explains how a Foucauldian Neoliberalism Studies might offer a theoretical apparatus to solve these problems. Finally, some of the limits of this model are suggested, as well as future lines of enquiry.Como acabamos de ver, las prácticas de promoción del yo en Internet invitan a plantear una relación entre el diseño de las redes sociales y los discursos neoliberales Shining Alone. Analizando la visibilidad online como activo del sujeto empresarial OXÍMORA
This paper was awarded the Gillian Rose Memorial Prize for Social and Political Thought 2015, awarded to the best essay produced by a candidate for the MA in Social and Political Thought at the University of Sussex. The following is a shortened version of the original dissertation. This paper argues that the theoretical foundations of Podemos are grounded in a series of premises that do not sufficiently challenge the political logic of liberal representative democracy. This forces the party to adopt a model that presents some similarities with what is encouraged by other realist theories of democracy such as Schumpeter’s or Down’s. As a result, the party has faced serious problems in escaping the competitive, hierarchical and efficacy-driven dynamic of a conception of politics that derives from an overemphasis on the goal of electoral victory.
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