Purpose – The purpose of this paper is to discover user-generated visual merchandising (VM) directives that could guide VM in physical stores as well as shed light on future development of customizable virtual stores for online retailing. Design/methodology/approach – Applying a facet theory approach, our research involved consumers (n=145) in co-designing VM directives in a 3D virtual store in collaboration with target corporation. In total, 67 virtual shops in three product categories, i.e., women’s ready-to-wear, boy’s Cherokee, and men’s swim wear, were content analysed, along with written reports. Findings – The research findings focused on the three facets of VM: merchandising presentation (fixturing, product density, manner of presentation, and product adjacency), in-store environment (layout and interior), and in-store promotion (signage). The research revealed the elements that these facets contain and the relationships between the elements. The findings suggest that retailers should design an ecological instead of a merely utilitarian environment; clear section identity helps shoppers find a sense of ownership and boundaries; and stores should also present a lifestyle solution instead of a merchandise selection. Originality/value – The research contributes both original creations of VM directives and a methodical framework that moves the subject of VM from the physical to the virtual environment and shifts the traditional in-house function of VM to an open innovation in which consumers participate.

Our research purpose was to assess research addressing relationships between dress and sex. Our review was focused on a 25 years span (i.e., 1990–2015) and on empirical research utilizing human participants published in refereed journals. Three main areas of research emerged: (1) dress used as cue to sexual information, (2) dress and sexual violence, and (3) dress, sex, and objectification. Our analyses revealed parents do invest their young children with sex-typed dress however sometimes children demand to wear such dress. Some women intentionally use dress to communicate sexual information but inferences about women who wear sexy dress can be misinterpreted and are sometimes negative. Observers link wearing sexy dress to violence including sexual coercion, sexual harassment, sexual assault, and unwelcome groping, touching, and grabbing. Certain items of sexy dress that reveal the body have been linked to self-objectification. The fit of the items may also contribute to the body revealing nature of clothing styles that elicit self-objectification. The use of sexual images of women and children has increased over time and viewing such images is also linked to self- and other-objectification. Suggestions are provided for future research.

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This study focused on the development of a conceptual model of the turnover intention of part‐time sales associates in apparel retailing. A convenience sample of 294 college students who were part‐time sales associates was used to test the model. In this initial model, self‐efficacy and work competencies indirectly influenced turnover intention through work engagement, which in turn positively affected work effort. Work effort and work engagement directly influenced job performance, which in turn impacted job satisfaction. The results revealed a negative relationship between job satisfaction and burnout. Burnout had a direct influence on turnover intention. These findings provide a baseline for apparel retailers to reference when considering ways to reduce turnover, particularly among early career employees such as college students. Further testing of the model among less transient workers than undergraduates in apparel retailing could reveal additional insight about turnover intention.

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