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The purpose of this paper is to present the impact assessment results of Mobility as a Service pilots based on public-private collaboration. In the pilots, companies and local and regional stakeholders joined their expertise to experiment with different ways of organizing mobility services in rural areas. The pilots included demand-responsive transport and integrated transport of different user groups and combining trips that include customers paying themselves and those being publicly subsidized. In addition to the call centre service, a smartphone application was introduced. The impact assessment of these pilots spans individual/user, business/organizational and societal levels. The main findings include improved accessibility of transport services in rural areas and resource efficiency in terms of improved occupancy rates of vehicles, reduced driven kilometres and emissions, and cost savings for the public sector.

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Mobility as a service (MaaS) is an emerging concept offering integrated mobility services. Combining different transport modes and services, as well as collaboration of stakeholders, are prerequisites for viable and attractive MaaS services. MaaS is expected to increase the sustainability and efficiency of transport. Public-private-people partnership (PPPP) networks are seen as a potential solution to meet these expectations, especially in rural areas. The purpose here is to present a PPPP network for MaaS, which integrates market-based mobility services and subsidized transportation. The chapter also describes the roles and responsibilities of primary and secondary MaaS stakeholders at different levels, including authority, service provider, MaaS operator, and user levels.

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