Compulsive buyers are individuals who experience and routinely act on powerful, uncontrollable urges to purchase. The relationships that existed between compulsive buying behavior and perceived social status associated with buying, materialism, self‐esteem, and apparel‐product involvement for adults between the ages of 18 and 24 were investigated. This age range was selected because it is the average onset age of compulsive buying behavior. A convenience sample of 305 undergraduates completed a questionnaire that contained measures of compulsive buying, perceived social status associated with buying, materialism, self‐esteem, and apparel‐product involvement. Multiple linear regression analysis was used to analyze the data. The full regression model and the regression coefficients for all four of the predictor variables were statistically significant. The compulsive buying behavior of participants was negatively related to self‐esteem and positively related to perceived social status associated with buying, materialism, and apparel‐product involvement.

This research explored the identity re-creation process as it occurs via the consumption of Internet dating services. Informants were interviewed about how they use their posted dating profiles to explore aspects of their own identities and about the perceived impact that online and offline feedback to these profiles have upon their identities. Informants' responses indicated that individuals can re-create their identities through the use of Internet dating services. Furthermore, online and offline validation of the identities presented in dating profiles seem to have an impact on individuals' beliefs about themselves and their behavior in both online and offline environments.

Purpose The current research explored both pre-purchase and post-purchase factors of consumer behaviour. Specifically, the purpose of this paper is to investigate the relationships that may exist among consumers’ perceptions of perishability, scarcity, low price, attitudes, impulse buying, post-purchase emotions, and product returns within the context of the fast fashion environments. Design/methodology/approach A total of 246 usable questionnaires completed by female undergraduate students, who made purchases and product returns at fast fashion retailers, were analysed in SPSS and AMOS 23.0. Structural equation modelling was employed to test the hypotheses. Findings Consumers who are attracted to scarcity due to limited supply and scarcity due to time, referred to as perceived perishability, have a positive attitude towards the fast fashion retailers in which products are presented in scarce environments. Likewise, consumers have a positive attitude towards fast fashion retailers due to low priced merchandises they offer. Consequently, consumers who have a positive attitude towards the fast fashion retailers are likely to purchase products from them impulsively. Moreover, impulse buying behaviour positively influenced some negative post-purchase emotional responses, which in turn positively influenced product returns in the fast fashion environments. Research limitations/implications The results of the current study contribute to a greater understanding of apparel-related consumer behaviour in general. A theory formation of fast fashion consumer behaviour from acquisition to disposal can be drawn from the results of this study. Because some fast fashion retailers do sell clothing for both men and women, researchers could compare the responses of males and females to examine differences in consumer behaviour related to demographic characteristics. In the future, an examination of actual emotional responses and return behaviour would be beneficial for a more complete understanding of post-purchase consumer behaviour. Practical implications Fast fashion retailers could use this information to carefully design shopping environments that induce impulse buying behaviour because it may result in product returns. Fast fashion retailers need to understand the causes of the return behaviour, whether consumer related or product related, to better meet the needs of their target market. Return policies must be considered. Originality/value This research is the first to examine the impact of negative emotions following consumers’ impulse buying on product returns in the fast fashion retail environments.

A content analysis of 39 women’s responses to open-ended interview questions revealed a) what impressions they formed of others based on appearance and dress, as well as what cues they chose, and b) that they believed that others also used appearance and dress cues when forming impressions of them. Neither participants’ impressions of others nor participants’ beliefs regarding others’ impressions of them contained information that extended beyond the perceived person to include other people or things associated with the perceived person. Instead, the content of the information inferred included personality characteristics, information about behaviors, biological traits, health and hygiene, and social roles. Most participants believed that both they and others were accurate at decoding information from general appearance and dress cues, although some participants believed that accuracy was dependent upon the situation or related to specific appearance or dress cues.

The purpose of this study was to empirically develop a comprehensive model of undergraduate students' entrepreneurial career intention that combines both cognitive and behavioral decision-making processes. Data were collected via a questionnaire completed by textile and apparel undergraduates at four American universities (n = 345). Based on the literature, a model of personal values-attitude-behavioral intention was developed. Structural equation modeling was used to test the hypothesized relationships in the model. Results revealed that self-actualization as a value significantly influenced attitudes, which, in turn, influenced entrepreneurial career intentions. Both entrepreneurial knowledge and skills moderated the relationship between self-actualization and entrepreneurial career attitudes. Findings shed light on the influence of personal values and entrepreneurial knowledge and skills on entrepreneurial career choice. Further testing of the model is needed.