Social media services have become increasingly important in Chinese people's daily lives, and among them, WeChat is one of the most popular applications. There have been studies examining individuals' practices of self-presentation and identity production in various online platforms, and they have found the impact of anonymity on users' presentation and construction of self. However, little is known about whether users present their actual self or construct new identities different from those in their offline life. To fill this gap, this study explores the association between expression of personality traits on circle of friends and their actual personality traits in offline life. Participants were 93 college students from China. Their personality traits were measured through Neuroticism Extraversion Openness Five-Factor Inventory, and their posts on circle of friends platform were extracted and split into words by Chinese Lexical Analysis System. The results showed consistency in the dimension of openness, conscientiousness, extraversion, and agreeableness, except for neuroticism, suggesting that the contents posted on circle of friends platform can reflect the user's real personality traits. As an instrumental tool developed in this study, the semantic cues were further discussed regarding its usefulness in evaluating subjects' personality traits.
KeywordsCircle of friends (COF), identity construction, personality expression, personality traits, selfpresentation, semantic cue, WeChat
research-article2017Original Article Lin et al.
139Individuals' practices of online self-presentation and identity production have been under investigation for two decades. Early studies conducted in various online platforms, such as Multi-User Dungeons (MUDs), bulletin boards (BBS), chat rooms, and websites, have shown evidence and characteristics of identity construction (Manago, Graham, Greenfield, & Salimkhan, 2008;McKenna, Green, & Gleason, 2002;Rheingold, 1993;Surratt, 1998;Turkle, 1995). Many recent studies started to examine how people present themselves on less anonymous platforms such as online dating sites and social networking sites (SNSs) (e.g. Manago et al., 2008;Yurchisin, Watchravesringkan, & McCabe, 2005;Zhao, Grasmuck, & Martin, 2008). The results of these studies showed that people's practices of identity production in these less anonymous platforms differ from those early anonymous ones.In the context of China, the number of Internet users has been increasing and the SNSs which provide a less anonymous environment are becoming increasingly popular. Among all the online services facilitating self-presentation and communication, WeChat is one of the most popular ones. The number of current active users of this platform has arrived at 938 million according to the financial statement of Tencent Company in 2017, suggesting that WeChat has become one of the most significant applications in Chinese people's daily life. WeChat is a free application for providing instant messaging services for intelligent termi...