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Purpose: The main aim of this research is to study the desired brand perception and how are the dimensions and features of the brand personality model associated in companies that internationalize services in the city of Bogotá, Colombia. Design/Methodology/Approach: We explored the desired brand perception from the semantic networks technique and associated the features in the brand personality model proposed by Aaker with size and time on the market for the organizations that internationalize services through Pearson's correlation coefficients and Spearman's Rho. Findings: Results allowed to acknowledge how the experience, service, reliability, quality and innovation are the most relevant distinct aspects that the entrepreneurs want their customers to relate to their brand. Practical Implications: No associations were found between the size or the time in the market of these studied companies with the dimensions of brand personality proposed by Aaker.

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As a science derived from life experiences, Feng Shui is often used in many aspects of life, such as urban landscape planning and spatial configuration. Various regions in the world, especially in China, use the principle of Feng Shui in designing the area because they believed by applying Feng Shui principles in life, it could provide a good fortune in the future. Medan, as one of the cities in Indonesia has a chinatown, which is called Medan Chinatown, namely the Komplek Asia Asia Mas. Komplek Asia Mega Mas Medan is both a residential and business area. The purposes of this study are to examine the use of Feng Shui as a basis in designing the area and to discover the advantages of Feng Shui application that is applied to the Chinatown district of Komplek Asia Mega Mas Medan. The methodology used in this study is a qualitative approach. The process of collecting data and information is done by doing various observations and interviews. The results of this study will provide benefits to the development of the theory of Feng Shui which is integrated with the business area in Chinatown and provides benefits to the local government in managing the business center in the Chinatown area.

Memory plays an important role in every psychological and cognitive functions which influence their ability to memorize the lessons. The Educational Kinesiology program called Brain Gym is reported as simple movements that can help to coordinate the body and brain thus can improve concentration and memory in children. The objective of this study is to investigate the effect of Brain Gym on the memory of kindergarten children aged 5-6 years in Maitreyawira school. This study was an experimental research with One group pretestposttest design taken place in Maitreyawira School. The subjects of this study is the students of class Xing Fu 5, which included the 20 students of kindergarten B aged 5-6 years (8 boys and 11 girls). Data collection method used in this study is carried out by Pictorial test that matches the characteristics of early childhood. The test was divided into Pre-Test, which was a test carried out before the subjects were given the Brain Gym treatment and Post Test, which was a test carried out after the subjects were being given the Brain Gym treatment. Data analysis used to compare the results of memory score before and after the Brain Gym treatment which shown the positive memory score improvement result by average. The average memory score of subjects before being given Brain Gym treatment was 57.5, while the average memory score of subjects after being given Brain Gym treatment was 77.5. The results of the SPSS analysis Paired Sample T Test on the pretest-posttest value of the experimental among subjects yielded the-t count <-t table (-3.501 <-2,093) with the significant value produced was 0.02 <0.05 which is stated in conclusion that there is an effect of Brain Gym on the memory of kindergarten children aged 5-6 years in Maitreyawira school.