Objectives: To determine the attitude of general practitioners towards evidence based medicine and their related educational needs. Design: A questionnaire study of general practitioners. Setting: General practice in the former Wessex region, England.
PurposeThe purpose of this study is to determine the extent that extrinsic product attributes (brand name/packaging) influence consumers' perceptions and resulting evaluation of intrinsic product attributes, quality, and purchase intention.Design/methodology/approachA 2 (brand) x 2 (treatment group) experimental “taste‐test” design was created using two brands of cookies (national versus store brand) and two treatment conditions (whether the cookie was in its respective package or placed in the competitor's package). T‐tests were used to compare mean scores of six product attributes (taste, texture, appearance, purchase intent, value) measured on five‐point bi‐polar adjective Likert scales.FindingsSubjects' evaluations of the national brand were significantly higher compared to the store brand across five of the six cues with the exception of value (as measured by willingness to pay MSRP) when the national brand was in its respective packaging. Subjects also rated the national higher on four of the six cues when it was in the store brand bag. The reverse was not found when the store brand cookie was in the national brand bag.Research limitations/implicationsThe results suggest that store brand managers must increase the quality of their product if they expect to capture market share from the national brands. Further research is recommended using other brands and product categories.Originality/valueStore brands may be able to narrow the market share gap with the national brands only if the quality of the store brands increase. Consumers are more objective in evaluating intrinsic cues than previously thought.
This article responds to calls for greater inclusivity in second language acquisition research and, more specifically, to calls to explore further the impact of first language literacy on second language oracy (e.g., Tarone et al., 2009). We conducted a partial replication of Foster and Skehan's (1996) influential study of task complexity, planning time, and performance over measures of complexity, accuracy, and fluency. The initial study and others had provided robust evidence to suggest that planning time had a positive impact on task performance, particularly for more cognitively demanding tasks. We conducted our replication with adult second language learners with low first language literacy, most of whom were former refugees. Contrary to previous studies, the findings indicate little to no evidence that planning time led to improved linguistic performance. It is not immediately clear why this should be so, and our findings highlight the need for further research with this underrepresented group.
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