In light of recent Saudi Arabian foreign policy, this article examines the valorization of public diplomacy in regional leadership struggles—a widely neglected topic in discussion on regional powers. Concentrating on regions with distinct power hierarchies, the literature offers nuanced explanations for how already-established regional leaders seek to maintain their position but only limited discussion of how ambitious states seek to assume leadership in the first place. The proposed binary set of coercive and persuasive strategies used by aspirant leaders does not capture the complexities of these regional leadership struggles. This article argues instead that aspirant leaders lacking the power assets to exclusively embark on either strategy become prone to resorting to a strategy mix combining elements of both coercion and persuasion. Because of the inconsistencies arising from applying such antithetical policies, however, public diplomacy significantly gains in importance as a magnifying and balancing tool amid this strategy mix.

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