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Many benefits of online communities-such as obtaining new information, opportunities, and social connectionsincrease with size. Thus, a "successful" online community often evokes an image of hundreds of thousands of users, and practitioners and researchers alike have sought to devise methods to achieve growth and thereby, success. On the other hand, small online communities exist in droves and many persist in their smallness over time. Turning to the highly popular discussion website Reddit, which is made up of hundreds of thousands of communities, we conducted a qualitative interview study examining how and why people participate in these persistently small communities, in order to understand why these communities exist when popular approaches would assume them to be failures. Drawing from twenty interviews, this paper makes several contributions: we describe how small communities provide unique informational and interactional spaces for participants, who are drawn by the hyperspecific aspects of the community; we find that small communities do not promote strong dyadic interpersonal relationships but rather promote group-based identity; and we highlight how participation in small communities is part of a broader, ongoing strategy to curate participants' online experience. We argue that online communities can be seen as nested niches: parts of an embedded, complex, symbiotic socio-informational ecosystem. We suggest ways that social computing research could benefit from more deliberate considerations of interdependence between diverse scales of online community sizes.CCS Concepts: • Human-centered computing → Collaborative and social computing theory, concepts and paradigms; Computer supported cooperative work.

Why do people start new online communities? Previous research has studied what helps communities to grow and what motivates contributors, but the reasons that people create new communities in the first place remain unclear. We present the results of a survey of over 300 founders of new communities on the online wiki hosting site Wikia.com. We analyze the motivations and goals of wiki creators, finding that founders have diverse reasons for starting wikis and diverse ways of defining their success. Many founders see their communities as occupying narrow topics, and neither seek nor expect a large group of contributors. We also find that founders with differing goals approach community building differently. We argue that community platform designers can create interfaces that support the diverse goals of founders more effectively.

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