Contribución de los viveros de empresas españolas en el mercado de trabajo

The aim of this paper is to examine the current and potential capability to promote the green economy in Mexico, simultaneously detecting new opportunities for diversification and “green” productive sophistication so that Mexican entities can move toward environmentally friendly ecological products. For this, we adopted a novel methodology to measure the productive capabilities of the green economy in Mexico, thereby discovering the green product space at a subnational scale. Economic complexity methods were used to estimate the Green Complexity Index (GCI) and the Green Complexity Potential (GCP) for 32 Mexican regions considering a time series from 2004 to 2018 and a set of data on international trade in ecological products. The main findings are reflected in a grid of the Green Adjacent Possible (GAP) and a heatmap that shows the “grasslands” (current green products by state). The results are likely to influence industrial policy and state innovation agendas. A limitation of this work is that it is based only on data from the formal, industrial, and regulated economy. The originality lies in the fact that there were no previous studies in the context analyzed, and the fecundity of the research reflects the need to expand the study with a focus on green business models.

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Abstract:The aim of this research is to analyse the innovation carried out by micro, small and medium enterprises (MSMEs) in connection with their strategic profile, according to Miles and Snow's (1978) typology. The study gathered data from 373 MSMEs in Mexico in the state of Hidalgo. The results show that prospectors have a better technological position than analysers, defenders and reactors. Also, prospectors, who give greater importance to innovation made in products and services, make more innovation in products and services, as well as in management. However, all types of companies claim to place importance on innovation in these issues, including reactor enterprises.

 El objetivo de este ensayo es realizar un análisis de la conceptualización del marketing interno y las principales investigaciones aplicadas, con el fin de resaltar las oportunidades y retos que enfrenta, para lo cual, se hace una revisión de la literatura del tema en relación a su conceptualización, se analiza la orientación al cliente interno como elemento central del marketing interno, diferenciándola con la orientación al mercado. Así mismo, se destacan los principales hallazgos sobre las investigaciones aplicadas. Finalmente, se describen retos y oportunidades del marketing interno.