Daytime cleaning is becoming increasingly popular in (public) service environments. It is however unknown how the presence of cleaning staff in the service environment affects perceptions and satisfaction of end-users. An experimental field study was conducted during the train journey to determine how the presence of cleaning staff affects perceptions and satisfaction of train passengers. Design/methodology/approach: Two experimental field studies were performed. Data for the first study were collected on the trajectory between the train station of Assen and the station of Groningen (N = 506) in the northern part of the Netherlands. Data for the second study were collected on the trajectory between train station "Amsterdam Amstel" and train station "Utrecht Centraal" (N = 1,113) in the central part of the Netherlands. In the experimental condition two cleaners collected waste and performed minor cleaning activities (i.e., empty trash bins, cleaning doors, and tables) during the journey. After the first study, cleaners received hospitality training and corporate uniforms. Findings: The presence of cleaning staff positively influenced train passengers' perceptions and satisfaction. Effects were stronger in the second study, after the second consecutive intervention (i.e., hospitality training, corporate uniforms). In both studies, the presence of cleaners positively influenced passengers' perceptions of staff, cleanliness, and comfort. The perception of atmosphere was only significant after the intervention. Practical implications: The findings of this study allow in-house and corporate facility managers to better understand the possible effects of the presence of their cleaning staff on end-user perceptions and satisfaction. Originality/value: The study's value lies in its human centred approach by demonstrating the importance of daytime cleaning. This area of research has been largely neglected in the field of facilities and (public) services management research.
If Transport Operating Companies (TOCs) wish to have a right to exist in the future, then they must not only offer a trustworthy and accessible service but also ensure that the service is perceived as appealing. The train journey must be an experience, not just a trip from A to B. To purposely upgrade the service provision to a higher perception of quality (see ETC paper Van Hagen & De Bruyn, 2012) an instrument is required that specifically addresses this experience. After all, it is pointless to have a vision and to outline policy if the effects thereof can neither be measured nor influenced. This calls for an instrument which measures both the dissatisfaction (the basic service provision) and the satisfaction (extras that make the journey more pleasant). The current customer satisfaction measurements, such as KTO (KlantTevredenheidsOnderzoek) in the Netherlands or NPS (National Passenger Survey) in the UK, focus primarily on the dissatisfiers. These measurements fail to meet any necessity to regulate or influence the satisfiers, such as comfort and experiential aspects. Following the successfully implemented Station Experience Monitor (SEM, see ETC paper of Van Hagen & Heiligers, 2011), NS has now developed a Train Experience Monitor (TEM). The TEM measures those quality experiences of customers which can be monitored with an aim to influencing the main themes and underlying aspects. The TEM is a scientifically underpinned questionnaire which can ask passengers about all kinds of aspects of the train and the train journey. On the one hand these concern functional questions (aimed at dissatisfiers), such as safety, cleanliness and information provision, and on the other hand more emotional questions (aimed at satisfiers) regarding the atmosphere and comfort on the train, i.e. whether passengers find the train atmospherically pleasing, colourful, quiet and sweet-smelling. The ultimate aim of the Train Experience Monitor is to make train journeys more pleasant, thus improving the image of the TOCs and increasing the number of journeys undertaken. The TEM questionnaire was filled in by passengers on each of the nine different types of carrier running in the Netherlands and on the international high speed train to Germany, the ICE. Moreover, the enquiry was carried out on various routes throughout the country, both during the week and at the weekend, during peak and off-peak hours. The questionnaire was filled in by 5157 passengers and assessed items focusing on dissatisfiers and satisfiers within six themes: Scheduling, Staff, Atmosphere, Comfort, 265 Mark van Hagen and Jessica Sauren / Transportation Research Procedia 1 ( 2014 ) 264 -275Functionality and Safety & Cleanliness, whereby the last four only refer to the train itself and the first two predominantly concern the train journey. The most important finding was that experience indeed plays a crucial role -as can be seen in the appraisal of the different types of trains. The experiential aspects significantly influence the appraisal of the train and train jou...
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