Tokopedia is an application that is popular now. Apart from offering many high-quality and economical products, this application can also make it easier for people to purchase goods without having to go out of the house. This research is focused to find out the effect of price, promotion, and product quality on people's decisions in purchasing products in Tokopedia. The sample used for this research is the people in Batam City. The method used is multiple regression analysis using IBM SPSS Statistics 24, based on 370 respondents gathered using a disproportionate random sampling method. The application we use for this research is IBM SPSS Statistics 24. we get in reading and analysis the hypothesis are that there is a significant effect between price, promotion, and product quality on product purchasing decisions in the Tokopedia.

Online shopping is often done by many people in Batam. many platform places are used for shopping. This study aims to determine the effect of Product quality, Brand image, and Content on the intention to purchase gadget products on Instagram. In the quantitative research, 400 respondents will be taken and in the qualitative research, 30 respondents will be taken. This  study used disproportionate random sampling and multiple regression methods. The application used for data processing is in the form of IBM SPSS statistics 24. The results of testing the hypothesis state that there is a significant effect.