Exploratory Analysis of Customer Perception on Gadget Goods Digital Marketing using Instagram and Online Marketplace

Abstract

Online shopping is often done by many people in Batam. many platform places are used for shopping. This study aims to determine the effect of Product quality, Brand image, and Content on the intention to purchase gadget products on Instagram. In the quantitative research, 400 respondents will be taken and in the qualitative research, 30 respondents will be taken. This study used disproportionate random sampling and multiple regression methods. The application used for data processing is in the form of IBM SPSS statistics 24. The results of testing the hypothesis state that there is a significant effect.

Analysis of the influence of Multichannel Marketing Strategy in the 5.0 era: Integrating Online and Offline for Optimal Results

“…Or vice versa, they can view the product in a physical store and then make a purchase online. In both cases, the integration of online and offline ensures that consumers get a seamless and consistent experience across channels (Anggraini, K., & Sunarsih, D. (2022).…”

Pengembangan purwarupa platform konveksi online dengan metode design thinking

“…Adanya perdagangan bebas semacam ini akan menjadi cikal bakal e-commerce dan keuntungan dari e-commerce secara langsung akan membantu meningkatkan opini dan keuntungan perusahaan [3]. Dengan ini bisa lebih fleksibilitasnya dari perdagangan elektronik yang dapat memangkas biaya-biaya pemasaran dengan kemudahan dan kecanggihannya dalam menyampaikan sebuah informasi-informasi tentang barang dan jasa langsung ke konsumen dimanapun mereka berada (tidak terbatas oleh jangkauan geografis perusahaan) [4] [5].…”