IntroductionThe tourist strengthening of the plan of development and territorial ordering, is an initiative that is developed with the purpose of contributing to the effective progress of the tourist activity in a sustainable and sustainable way where the territory is planned for the purpose of the progress and development of small communities. ObjectiveTo strengthen the development and territorial planning plan for the San Antonio de las Aradas parish, Quilanga canton, province of Loja, through the development of proposals and strategies based on the study of the tourism component. The materials and methods, participatory methodology with the authorities of the parish as well, actors involved in the tourism activity and community in general, likewise a bibliometric research of scientific articles in Scielo magazines, Latindex and documents related to sustainable development and baking was developed of the territories.Resultsstrategies aimed at good planning and good use of existing natural and cultural attractions Conclusions Tourism strengthening is a key tool to boost tourism within the parish, based on social, cultural, economic, and environmental balance

From a critical point of view, tourism activity in the parishes of Catacocha, Casanga and Yamana is limited only to natural attractions and cultural manifestations, leaving aside the vernacular architecture of the heritage houses as a possible tourism resource. In this context, the research aims to identify vernacular architecture as a resource for tourism. The methodology used was based on criteria of selection, purification, sifting and properties of housing, these criteria with qualitative and quantitative approaches, in addition the encueta was used to determine the effective demand for tourism development. The results of the research showed that the owners are willing to venture into tourism-related activities based on the use of vernacular architecture.  It is concluded that the research is strategic for the authorities to take initiatives in the promotion and dissemination of this heritage that is extensive in the territory and to generate that the owners empower themselves of the great architectural wealth they possess and venture into tourism.

This research it seeks the sustainable development of the Zapotepamba Binational Technical Training Center (CBFTZ), through comprehensive landscape management. The methodology applied to collect information was through a quantitative and qualitative approach. With this, a situational diagnosis of the adjacent parishes was made; likewise, an inventory of resources and tourist statistics; finally, the multi-criteria evaluation. Once the assessment was carried out, it was identified that in terms of natural and cultural interest, the resources with the greatest tourist potential are found in the Catacocha Parish.