Yesheng (野生), which literally translates to ‘wild growing’, is a Chinese internet term to describe social media creators who do not have contracts with multichannel network companies and operate their accounts independently. Drawing from in-depth interviews with eight current and former yesheng female lifestyle bloggers on the Chinese social media platform Xiaohongshu (小红书), this article examines gendered entrepreneurial labour in relation to the platformisation of Chinese digital networks through the case study. On the one hand, taking gender and class formation into account, I propose that yesheng female lifestyle bloggers showcase a kind of postfeminist entrepreneurialism with Chinese specificities, which is encouraged by the development of Chinese social media platforms and the wanghong economy. On the other hand, yesheng bloggers’ entrepreneurial labour is governed, regulated and commercialised by powerful social media platforms. Situated in a broader context of gender politics in contemporary China, this article demonstrates the complexities of gendered entrepreneurialism and the platformisation of labour from the perspective of feminist media studies.

The problem of mobile phone dependence is becoming more and more serious. Therefore, it is very important to explore the causes of mobile phone dependence and its psychological mechanism. One of the important characteristics of mobile phone dependence is the loss of control, which shows that self-control is an important factor affecting mobile phone dependence. Self-continuity is closely related to cell phone dependence. Mobile phone addicts usually use mobile phones to temporarily relieve the pressure and negative emotions, but it will lead to more pressure and negative emotions in the future. In order to examine the situation of college students’ future self-continuity, self-control and mobile phone addiction as well as their relationships, especially mediating effect of self-control, a total of 482 college students were assessed with Future Self-Continuity Scale (FSC), Self-Control Scale (SCS), and Mobile Phone Dependency Index (MPAI). The results showed that: (1) The future self-continuity, self-control and mobile phone dependence of the college students in this study were all at a medium level, and there was no significant difference in demographic variables (such as gender, grade, etc.); (2) Both future self-continuity and self-control were negatively correlated with mobile phone dependence; (3) There was a significant positive correlation between future self-continuity and self-control; (4) Self-control played a partial mediating role between future self-continuity and mobile phone dependence. Therefore, improving self-continuity and self-control can be an effective way to intervene mobile phone dependence. In addition research implication, limitations and future directions were discussed.

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