This study explores how market orientation and technology orientation within fuzzy front end phases affect product innovation success in complex products and systems (CoPS) industry research and development (R&D) organisations. A sequential qualitative–quantitative mixed method was used with a single case study and a questionnaire survey. The case study results show mix effects of market orientation and technology orientation on CoPS innovation success within fuzzy front end phases. The empirical test results show that a market orientation facilitates both low-tech and high-tech CoPS innovation success and offer great benefits to mainstream customers. A technology orientation is beneficial to high-tech CoPS innovation success but has no impact on low-tech CoPS innovation success. The results have significant implications for CoPS firm strategies to facilitate product innovations and achieve competitive advantages.

Due to customers’ growing concern about logistics performances related to products, logistics service increasingly contributes to the core competence of an enterprise or product, which calls an appropriate tool to develop effective strategic actions to improve logistics performances and gain customer satisfaction. Therefore, an uncertain quality function deployment (QFD) approach for selecting the most effective strategic actions in terms of efficiency to meet the customer requirements is developed in this paper, which integrates uncertainty theory into the traditional QFD methodology in order to rationally deal with imprecise information inherently involved in the QFD process. The framework and systematic procedures of the approach are presented in the context of logistics services. Specifically, the calculations for the prioritization of strategic actions are discussed in detail, in which uncertain variables are used to capture the linguistic judgements given by customers and experts. Applications of the proposed approach are presented as well for illustration.

Aspidistra Ker-Gawler (1822: 628) is native to eastern and southeastern Asia, particularly China and Vietnam. Only a few species are known from Thailand, Laos, Malaysia, Japan, and India. Since in 1822, when A. lurida Ker-Gawler (1822: 628) was described from a cultivated plant, the species number increased very slowly to 11 in 1980. Since then, the species number began to grow rapidly, especially in China and Vietnam, currently increasing the total number of species to over 150. In recent years, after field surveys in southwest Guangxi (southern China), several new species of Aspidistra have been discovered and described (Lin & Liu 2011, Lin et al. 2012, 2013, 2015, Meng et al. 2014, Huang et al. 2015).

Comfort is becoming one of the most important principles in the process of design and evaluation of civil aircraft cabins. However, the comprehensive quantitative evaluation of comfort in an aircraft cabin is a complicated issue because of the subjectivity of comfort perception and a large number of factors involved in the whole complex cabin system. A hybrid model combined with the Decision Making Trial and Evaluation Laboratory (DEMATEL) method and fuzzy comprehensive evaluation is proposed, which considers both the interrelation between the criteria and the fuzziness of subjective comfort perception concurrently. The result of the empirical study from the questionnaire survey in flight was consistent with that of the hybrid model. The proposed model is effective. It could provide a more reasonable priority to improve comfort in the aircraft cabin. According to the measured results of the cabin environment, the cabin facilities and layout, seats and service, the specific differences between the criteria can be displayed clearly, which is helpful to improve the cabin comfort level.