This article focuses on the discursive framework of pre-adult football in Norway. The analytical starting point features debates in two major Norwegian newspapers, started by the head of the elite division of the Norwegian national sport organization. His main concern is to discuss the conditions for elite sport -focusing on legitimation and talent development. This discussion serves as a focus for the investigation of the social anchoring of organized sport. It is argued that the state's interest in the population's health, the way sport is organized, and dominant values related to children, together form the discourse of pre-adult sport. The main characteristics of this discourse are that the values of mass sport dominate, the issue of mass versus elite sport is relatively mute, and that clear discursive positions are hard to detect.

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This article acknowledges the vital role that the Domestication Research-perspective has in media research, but criticizes it for being analytically ambiguous in its use of the central term `domestication'. By way of a contrastive set of data from an ongoing research project, we argue for a dislocation of `domestication' from the domestic and the private. Instead, we wish to retain the meaning and use of the term to acts of domesticating, i.e. processes of `taming the wild'. By connecting our arguments to Wittgenstein's concept of the `language-game', we emphasize the practical aspect of language and meaning, and how ICTs become meaningful only as parts of practical-communicative contexts. We argue that this steering towards `domestication' as contextualization highlights the universal and fundamental process of enculturation. Such a turn frees the perspective from historical and cultural specificities and thereby accentuates its analytical potential in a post-national, globalized world.

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This article compares pre-20th-century Norway and 20th-century Botswana-two settings separated by time and space but sharing a sharp rise in non-nuptial births. The comparison seeks to create a synergetic analytical effect by combining firsthand, experience-near field data from Botswana with solid historical analyses of bastardy in Europe. This radical comparison provides a perspective that highlights the importance of treating "culture" not as a residual category, but as an integral part of everything social. This implies that there is a need not only for a proper sociocultural contextualization of localities, but also for an analysis of extra-local power structures as fundamentally cultural, reflecting not only bureaucratic and political concerns but also values and existential perspectives.