RFID, Consumers, Internet of things, Pervasiveness, Risk/trust,

This article acknowledges the vital role that the Domestication Research-perspective has in media research, but criticizes it for being analytically ambiguous in its use of the central term `domestication'. By way of a contrastive set of data from an ongoing research project, we argue for a dislocation of `domestication' from the domestic and the private. Instead, we wish to retain the meaning and use of the term to acts of domesticating, i.e. processes of `taming the wild'. By connecting our arguments to Wittgenstein's concept of the `language-game', we emphasize the practical aspect of language and meaning, and how ICTs become meaningful only as parts of practical-communicative contexts. We argue that this steering towards `domestication' as contextualization highlights the universal and fundamental process of enculturation. Such a turn frees the perspective from historical and cultural specificities and thereby accentuates its analytical potential in a post-national, globalized world.

This paper addresses peer‐to‐peer (P2P) digital platform markets, often associated with the “sharing economy” or the “collaborative economy”. Such digital platforms, facilitating new purchasing channels for consumers by matching P2P supply and demand, can be considered new market places challenging the conventional markets. How are P2P platform markets evaluated by the consumers? Based on a comprehensive survey‐data material, five different P2P service markets are considered by peer buyers and the results compared to consumers’ evaluations from similar conventional service markets according to trust, comparability and consumers’ satisfaction with the transactions. Comparability seems to be one advantage for the platform markets, while trust could become a problem. Conditions for trust in P2P platform markets is particularly interesting to study because contrary to conventional markets P2P transactions cannot rely on governmental laws, regulations and security net. This trust problem has been solved by a trust‐generating rate and review system. Our data material, however, distinguishes a mechanism that we have coined as the don't‐want‐to‐complain bias. More precisely, people do not like to complain, hence buyers of P2P services often hesitate to give negative ratings when they are discontent with a service or a supplier. Therefore, positive ratings become overestimated. If consumers recognize this bias, ratings and reviews will lose credibility and no longer be considered trustworthy. Eventually, this may threaten the well‐functioning of P2P markets.

The present article addresses how stereotyped constructions of migrants’ television behaviour should be contrasted with empirical investigations into the perceptions and articulated practices of migrants themselves. In order to do this, the article explores how 20 migrant households in Norway make sense of television and TV-related activities in their everyday lives. The analysis, employing the domestication theoretical framework, reveals that TV consumption is a multi-faceted and situationally contingent phenomenon. The “practicing of television” goes beyond the mere viewing of programmes based on ethnic origin. Although transnational broadcasts are important, they are neither uncritically domesticated nor sufficient in creating a sense of stability and belonging for migrant families. Rather, it is television as a total experience that proves to be a crucial element in home construction. The domestication theory offers an analytical framework that allows for the dynamics of household relations to be properly articulated, including the embedding of television within household moral economies

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