Abstract-The main goal of this investigation is to demonstrate the main effects of trust, commitment and customer satisfaction on loyalty with a sample of customers from the distribution sector in Portugal. The results showed that trust has a positive and direct effect on commitment, also trust has a positive and direct effect on satisfaction, commitment has a positive and direct effect on loyalty and satisfaction has a positive and direct effect on loyalty, thus itś important for this companies the improvement of responsibility, development of team skills, empowering employees and the company in a sense to fulfil commitments and performing the co-creation of value.

Purpose This study aims to apply the concept of brand love to a destination and investigate its antecedents and consequences. It also explores the moderating effects of time elapsed since the establishment of the destination brand love relationship on the outcomes of destination brand love. Design/methodology/approach A total of 5,511 valid responses were obtained from an online survey distributed among former international students from the Erasmus program of the European Union. Partial least squares structural equation modeling was conducted to assess the hypotheses. Findings Destination brand love was found to have a significant impact on electronic word of mouth (eWOM), WOM, WOM intensity, recommendation and revisit intention. Moderation analysis revealed that the amount of time elapsed since the establishment of the destination brand love relationship did not affect these outcomes. Moreover, destination image and the Erasmus experience had a positive effect on destination brand love. Practical implications Destination marketers should focus on enhancing the Erasmus experience and on improving destination image perception, as these factors help develop destination brand love. Marketers should also be aware that this relationship has long-lasting effects. Originality/value This study adds to the sparse literature on brand love in relation to a destination. This gives the first results for the importance of Erasmus students to the promotion of a host country. It also contributes to the question of how long the brand love relationship can last.

Although there are several studies examining the benefits of the Erasmus student mobility programme on student’s professional career and academic development, there is scarce literature focusing on how they are similar to tourists and can promote tourism in the country where they did Erasmus. This study interviewed 16 students from 10 different nationalities that have done Erasmus in Portugal, in order to examine their travelling behaviours and how they may contribute in promoting Portugal. The findings reveal that Erasmus students are similar to tourists, contributing to Portugal’s Tourism not only by their travelling behaviour, but also by the visitors they receive and because of the posts of Portugal on social media. Furthermore, after their Erasmus experience, they become advocates, recommending Portugal to family and friends.

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Abstract:The aim of this article is to provide a business case analysis of educational, pedagogical and biological farm incorporation in the center of Portugal (Penalva do Castelo) taking advantage of all its income potentialities. We conduct a quite large survey (413questionnaires) over two segments of population: random people and teaching community as a potential indirect channel of customers (the schools)to appraise the market opportunity. We applied descriptive analysis, where we used absolute and relative frequency, mean and standard deviation values; inferential analysis, where we used the unilateral, non-parametric Mann-Whitney test (M-W); Factor Analysis; and Structural Equations Model to reach conclusions about the motives of visiting a Pedagogical farm as well about the potential clients" features and, consequently, derive about the acceptance of the project. With an area of 173,078 sqm, the educational project of" Pedagogical Farm-The Owl" is based mainly on five services: education, animation, training, health and agriculture, designated by the programs: "The Owl teaches", "The Owl animates", "The Owl trains", "Health Owl" and "The farmer Owl". The relationship between people's lifestyles and their potential interest in practicing activities related to Pedagogical Farms is also addressed in this study where we conclude that lifestyle influences the motivations to visit a pedagogical farm. This study further provides strong evidence for the acceptance and implementation of the project since it is proved to be viable and profitable with a payback period of 4 years. This project at the end of the second year of activity, with the results obtained, will also allow to expand the business through the creation of residential tourism, although this line of business isn´t studied in detail.