Summary Needed Research on Adoption Models This paper outlines the development and present conventional form of the models of adoption. The five stage model of awareness, information, evaluation, trial and adoption, has been logically derived from assumptions about the process by which the human personality develops and how man responds to stimuli received: man is a telic being, an acting being and an organising being. The consequent operational model of adoption is also, for heuristic purposes, presented in five stages although it should not be concluded that the actual processes duplicate this. After dealing with characteristics of practices which affect their adoption, the paper concludes by considering the limitations of the model, and consequently suggesting required research. In particular, the model is too general for universal application, while its emphasis on a process leading to adoption has obscured the significance of optimum adoption and the factors related thereto. More research is also required concerning the detailed nature of each stage.

The objective of this investigation was to examine the process involved in decision making in regard to family food behavior. One hundred and sixteen young married couples were asked to respond to a questionnaire designed to elicit the different types of power used by husbands and wives with regard to family food preferences. The study centered around two dimensions: (1) the type of power used by husbands to control or influence food preferences and (2) the wives' counter to husbands' power usage. The results indicate that the majority of wives perceived they would comply with their husbands' desires regarding family meals. The husbands tended to gain compliance with their wishes through usage of a “referent” or personal power tactic. When wives countered their husbands' responses, the wives typically utilized “coercive” or “legitimate” power.

This paper explores the relationship between an actor's self‐concept and a significant other's actual and perceived descriptions of the actor. One hundred sixteen married couples were interviewed. Three areas of investigation were developed: role‐taking as social influence, accuracy in role‐taking and agreement and evaluation between spouses. The data did not support the reflective self‐concept notion. There was significant discrepancy between husbands’and wives’descriptions of each other which resulted from actors underestimating their spouse's evaluation of them, and wives appearing more generous than husbands in describing spouses as desirable.

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