The study is conducted to investigate the extent of purchasing intention of local skincare products among Generation Y in Malaysia and its the relationship that involves variables partially adopted from protection motivation theory (PMT) such as perceived severity and whether social influence also play a catalyst element in those relationship as well. It is important to see the pattern of this behavioural element among Generation Y as this is the most targeted population of many brands as skincare consumption in Malaysia based on 2019 data which indicates an increase in purchased especially from the young generations below 30 years old. With the improvement of purchasing power and its uptrend rise in the consumption demand, it necessary for the marketeers and manufacturers to keep tab on their purchasing behaviours. More than a third of Generation Y have a tendency towards buying safer products after gathering information on social platform. This trend is likely on the high and shall have a significant impact on manufacturers of local skincare products in the near future. This study applies analysis technique using SmartPLS 3.4 version involved 197 respondent among Generation Y of various race in Malaysia. This study partially adopted Protection Motivation Theory (PMT) as main underlying framework to further explained the variables involved.

In Malaysia, the requirement to purchase a motor insurance is stated in the Road Transport Act 1987. It is a compulsory insurance policy for the owner of the motor vehicle in order to use the public road. There is no specific restriction to purchase as the decision to buy either conventional motor insurance or takaful products will depends on the insured's choice. Recently, the demand for motor takaful is increasing tremendously due to several factors. Nevertheless, the market penetration of takaful products still lower than the conventional insurance. Lack of awareness and knowledge about the concept of takaful were some of the contributary factors based on previous studies. This research aims to discover the role of awareness and knowledge towards motor takaful among young generation. Primary data collection was used through online survey involving young generation. Data analysis was performed by using SPSS version 27.0 and descriptive statistics were used to define the respondents. The findings showed lack of awareness and knowledge among the young generation pertaining to the elements of motor takaful. This finding would be useful for the takaful operators to look into their marketing strategies to stay competitive in the insurance and takaful industry.

This study aims to identify the factors that influence youngsters' intention to be involved in digital entrepreneurship. The study also examines the relationships between entrepreneurship education, personal attitude, and digital marketing literacy toward the digital entrepreneurial intention. A total of 151 respondents among students taking entrepreneurship subjects were collected and data were analyzed using the Statistical Package for the Social Sciences (SPSS) version 27.0. Descriptive, correlation, and multiple regression analyses were used to analyze the data. Based on the stepwise method used, it was found that only personal attitude has a significant relationship with digital entrepreneurship intention among students. The personal attitude seems to have a strong relationship with digital entrepreneurial intention. This variable also was the best predictor variable in predicting digital entrepreneurial intention while educational support and digital marketing literacy were rejected. The finding is important to policymakers to formulate suitable policies to be flexible with the nature of young generations to be an entrepreneur. Based on the findings, the current curriculum and prospectus designed in the higher learning institution are beneficial and improve self-confidence and self-efficacy throughout the students' life experiences. Hence, the Ministry of Higher Education can provide more grants and incentives to the universities to involve students in improving their digital entrepreneurial skills. In the future, the researchers might consider different genders and diversity of ethnicities in the model and add some other variables that affect digital entrepreneurial intention among the young generation such as personality factors, social factors, and risktaking propensity.

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