recruitment. The 1996 year-class was the strongest for over a decade but, at the present high exploitation rate of young cod, few individuals have survived to reach sexual maturity.The combination of this exploitation with the recent changes in North Sea temperature, a low spawning-stock biomass and a stock dominated by young immature individuals, means that fishery managers must take precautionary measures 6 . In order to give the mature stock a chance to rebuild, fishing mortality rates need to be reduced to at least the precautionary levels advised by ICES 1 .

To ensure food security and nutritional quality for a growing world population in the face of climate change, stagnant capture fisheries production, increasing aquaculture production and competition for natural resources, countries must be accountable for what they consume rather than what they produce. To investigate the sustainability of seafood consumption, we propose a methodology to examine the impact of seafood supply chains across national boundaries: the seafood consumption footprint. The seafood consumption footprint is expressed as the biomass of domestic and imported seafood production required to satisfy national seafood consumption, and is estimated using a multiregional input output model. Thus, we reconstruct for the first time the global fish biomass flows in national supply chains to estimate consumption footprints at the global, country and sector levels (capture fisheries, aquaculture, distribution and processing, and reduction into fishmeal and fish oil) taking into account the biomass supply from beyond national borders.

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Signatories of the 2002 World Summit on Sustainable Development declaration committed to maintain or restore fish stocks to levels that can produce the maximum sustainable yield (MSY), a goal that has been challenged on a number of grounds. The European Commission has stated an objective to manage fisheries (independently) to achieve MSY by 2015, which has catalysed the Regional Advisory Councils’ (RACs) thinking on MSY and how it relates to their goal of developing long-term management plans. This study uses an ecosystem model of the North Sea to investigate questions relating to MSY in the context of mixed demersal fisheries for cod, haddock, and whiting. Results suggest that it is not possible to simultaneously achieve yields corresponding to MSYs predicted from single-species assessments and that the contradictory response of whiting is central to the trade-offs in yield and value for mixed demersal fisheries. Incompatibility between mixed-fishery and ecosystem-scale considerations exemplifies the difficult conceptual and practical challenges faced when moving toward an ecosystem approach.