Over the past century the cultural and physical landscape of the Shire of Denmark on the south coast of Western Australia has been transformed by successive waves of in-migrants. The paper examines the period since the early 1970s when alternative lifestylers and early retirees, attracted by the district's natural beauty and low land prices, began moving in and acquiring former Group Settlement holdings. The activities of these and subsequent 'alternatives' and 'cashed out' early retirees settling in the district have raised the marketability of the Shire's cultural capital. These changes have occurred in association with broader processes of rural restructuring and changing notions of 'rurality'. Increasingly, Denmark's cultural and physical landscape has become a highly marketable product for consumption by Perth's af uent middle classes. In recent years land prices have risen rapidly as speculators and nanciers seek to 'cash in' on the 'cashed out' society. The paper explores these issues and relates them to broader processes of economic and social change occurring at the national and international levels.

Diversification and niche marketing have become very important economic strategies for many rural small businesses, farmers and communities. As part of these strategies, new opportunities often emerge for traditional products and industries. In the case of Western Australia, this has contributed to the revitalisation of the sandalwood industry. While sandalwood has been exported from Western Australia for more than 150 years, for much of the second half of the twentieth century it was of little economic significance. In recent years, however, the industry has become increasingly entrepreneurial, successfully marketing its products into niche markets in the global economy. For farmers and communities in rural areas, the revitalisation of the sandalwood industry has also provided opportunities for economic diversification and a profitable way of tackling land degradation. Copyright (c) 2003 by the Royal Dutch Geographical Society KNAG.

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