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This study examines librarians' attitudes toward the marketing of library services, as libraries continue their transition to a marketing orientation. Although prior studies had observed misunderstandings and hostility to marketing among librarians, most previous discussions of this topic were either speculative or based on extremely small samples. In order to provide more evidence in this matter, a large-scale survey of members of the New Jersey Library Association (NJLA) was conducted. A 'Pro Marketing' scale was introduced and used to segment participants with respect to their attitudes. The findings indicate that most respondents expressed relatively positive attitudes toward marketing, but that more positive attitudes were expressed by public librarians than school or college/university librarians, and by administrators as opposed to reference and technical services librarians. Illustrative respondent comments and implications for library management are included.

Car sharing has become synonymous with sustainable transport planning across the UK, but to date there is limited evidence on the effectiveness of different approaches in different settings and contexts. Research undertaken by Integrated Transport Planning Ltd in 2010 on behalf of the Yorkshire and Humber Rural Affairs and Rural Transport Forums has examined the extent, reach and coverage of current car sharing schemes in the Yorkshire and Humber region, with the aim of assessing their potential for improving access to employment, training and key services for people in areas of geographic isolation. The research shows that car sharing has the potential to play a far greater role in transport strategy without the need for significant investment. The paper combines the 2010 research findings with a review of earlier research and explores the contribution that car sharing can play in reducing carbon emissions and improving access to services.

Most HIV prevention programs for women target individual risk behaviors while the influence of larger contextual factors, such as city of residence, are often neglected. This preliminary study compares women drug users from two different cities in the largely rural state of Kentucky on HIV risk behaviors. The women are from Lexington, a medium sized metropolitan area, and from Louisville, a large metropolitan area. Comparisons between the women from the two cities indicate that there are many similarities in their risk behaviors, but also some important differences. The women from Lexington (the smaller city), are more likely to be at risk for becoming infected with HIV due to their drug use, while the women from Louisville (the larger city) are more likely to be at risk because of their sex exchange practices and economic situation. The implications for prevention are discussed.