Penggunaan transportasi pribadi di kota Palembang perlu dikurangi untuk mengatasi masalah kemacetan, salah satunya dengan mengunakan transportasi umum dalam melakukan perjalanan. Ada dua jenis transportasi umum di kota Palembang, yaitu transportasi umum konvensional dan transportasi umum online. Pemilihan transportasi umum dapat dipengaruhi oleh beberapa kriteria, yaitu kriteria aman, nyaman, biaya, waktu, dan kemudahan. Penelitian ini diharapkan bermanfaat untuk mengetahui kriteria yang mempengaruhi pemilihan moda transportasi umum di kota Palembang, serta mengetahui transportasi umum apa yang dipilih berdasarkan kriteria yang telah ditentukan. Hasil survei dan hasil pengolahan data menggunakan metode Analytical Hierarchy Process menunjukkan bahwa kriteria aman menjadi prioritas masyarakat kota Palembang dalam melakukan perjalanan dengan bobot sebesar 27,5%, kemudian kriteria nyaman (20%), kriteria waktu (18,7%), kriteria kemudahan (17%), dan kriteria biaya (16,8%). Berdasarkan kriteria yang ditentukan, transportasi umum online menjadi prioritas masyrakat dalam memilih moda transportasi umum dengan bobot sebesar 58,80% dan transportasi umum konvensional (41,20%). Dari penelitian ini juga mendapatkan hasil analisis sensitivitas terhadap pemilihan moda transportasi umum. Hasil analisis sensitivitas yang telah dilakukan menunjukkan bahwa transportasi umum online masih menjadi prioritas dalam pemilihan moda transportasi umum di kota Palembang.
Palembang City having an area of 358.55 km 2 with a total population of approximately 1.8 million people is one of the main cities in Indonesia. A city transport modelling is important in a city transportation planning particularly to overcome the existing transportation problem such as traffic congestion. In this study, Palembang City transportation model was developed using the PTV Visum Program whose transportation modelling was based on the four-step model of transportation. The result of the study shows that the developed model has an excellent reliability in representing the transportation conditions in Palembang and it also indicates that Palembang required bridges connecting between Ulu and Ilir areas of Palembang to overcome traffic congestion in Palembang City. Ideally, in 2022 Palembang will have had 4 connecting bridges and 5 bridges in 2027. The construction of an additional bridge helps to reduce the traffic load on the existing bridge (Ampera), which was built in 1965 and helps spread the traffic load in the city of Palembang
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