No abstract

This study analyses different beneficiaries of accessibility, who play important roles in the tourist sector by generating business opportunities. Taking Spanish tourists with disabilities as a point of departure, the paper examines tourists' habits, their representational potential for the Spanish tourist sector and their spending patterns according to socio-demographic variables (gender, age, origin and disability typology). Through an empirical analysis, the authors demonstrate the representation and importance of such segments of the population for the tourism industry, as well as the need for the tourism industry to recognize the importance of designing products, services, and destination points that are accessible to everyone.

Purpose -In the scenario of today's Information Society, social networks are powerful promotional tools that football clubs can use to their own advantage by managing efficiently and effectively their image so as to enhance their appeal to sponsors and firms looking for marketing and advertising for their products. By analyzing a series of items that appear in the foremost European football clubs' official Facebook pages, the purpose of this paper is to provide both descriptive and quantitative accounts of the extent to which those football clubs succeed in managing the potential for interactivity that their official Facebook profiles provide. Design/methodology/approach -The authors take as the basis of the quantitative analysis the volume of reactions from the fans of the clubs' official Facebook pages displayed in the form of comments or clicks on the button "Like," taken as a function of the type of posts published under the Facebook "Timeline" tag. Besides elaborating upon the data thus collected in terms of a descriptive study, the authors conduct correlation range statistical tests (Spearman's r coefficient) and an analysis of variance in order to obtain quantitative results on which the authors support the concluding statements. Findings -There is a mild positive correlation between a club's ranking according to UEFA and both the number of fans and the degree of effective interaction displayed in the club's official Facebook pages. Regarding the different types of content to be found in the posts, there is also a significant difference between the important volume of reactions to those most frequently posted and the very limited response displayed to the least frequently posted types. In this sense, it is to be stressed the moderate response obtained by the content openly demanding the users' interaction (polls, contests, greetings, or encouraging messages, etc.). aspects regarding the design of football clubs Facebook pages and the activity shown therein, so as to learn how to improve their effectiveness in providing for a true interactive experience. Research on the types of content to be found in the posts available on Facebook's "Timeline" tag that can contribute to establishing a deeper engagement on the part of the fans can thus be very useful to anyone devising marketing strategies for a football club. Originality/value -The research literature on the use of social networks such as Facebook by sports organizations and, more particularly, by football clubs, is still very scarce. Past contributions have been focussed on the presence of football on the Web 2.0 in general terms, and on comparing different online interactive tools. Nonetheless, they do not tackle the questions related to the types of content provided by a particular social network, the response to them by the users, and with it, the characterization of their effectiveness as communications, marketing, and promotional tools.

This chapter aims to analyze the different tourism search and metasearch engines for online booking based on supplier perspective (accommodation, flights, leisure and package deals) and taking into account the possible relations generated by the structure and content variables of web offers. A literature review is carried out to study user experience and provide greater in-depth knowledge which will, in turn, in addition to observation of online booking, trends, data, and profile and user preferences. With this information, the study establishes the main attributes of strucuture and offer content of webs focused on the user preferences. The empirical analysis is based on a representative sample of e-commerce of tourism websites, its main characteristics and possible correlations according to the structure and content of their offers. Based on this, the work identifies competitive advantages that will set the trends for the sector and future short-term strategies.