Teléfonos: (34) 922 31 72 31 / 41 -Fax: (34) 922 31 72 54Investigación -forma de citar -informe de revisores -agenda -metadatos -PDF -Creative Commons Resumen: La comunicación es un elemento esencial en la vida de las organizaciones, gracias e este proceso, a través del cual se ponen en común las experiencias y vivencias del ser humano, es posible que las personas realicen acciones conjuntas, generen acuerdos, compromisos y participen en el cambio organizacional. En esta investigación se tiene como propósito analizar -a través de las circulares abiertas en forma de cartel-la influencia que tienen las comunicaciones como estrategias de poder en el cambio organizacional Palabras clave: Comunicación; comunicación formal; cambio y organización. Abstract:Communication is an essential element in organizational life, thanks to this process, through which human beings share experiences, it is possible for persons to accomplish joint actions, generate agreements, commitments and participate in organizational change. The purpose of this investigation is to analyze -through open messages in the form of a poster-the influence of communications as strategies of power in organizational change.
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