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Purpose The purpose of this paper is to draw on affect social exchange theory and related literature to develop and test a research model linking employees’ perception of corporate social responsibility (CSR) to their outcomes [performance and organisational pride (ORP)] with moderating variables: perceived work motivation patterns (autonomous and controlled motivation) to sustain firm’s operations through their employees. Design/methodology/approach The authors used Ghana as a case for this study due to recent turbulences in the banking sector of Ghana. A sample data of 244 subordinate/supervisor dyads from rural and community banks was collected with a time-lagged technique and analysed through a structural equation modelling for this study. Findings These employee’s perceptions of CSR positively related to their performance and ORP. Autonomous motivated employees had a stronger positive moderated impact on perceived CSR-Performance link whereas controlled motivated employees recorded a stronger impact on perceived CSR-ORP link. Practical implications Based on these results, managers and human resource (HR) professionals can aim at acquiring favourable employees’ perception of their firms’ CSR initiatives. In that, it can help firms to remain in business particularly in difficult times. Also, autonomous and controlled motivators may seem inversely related, however, they are not contradictory to each other. Both can coexist within a firm and it is crucial that HR professionals and managers endeavour to balance them discreetly to attain organisational goals. Originality/value Despite the growing interest in CSR across continents, CSR outcomes on employees among small and medium scale firms especially in Africa has fairly been toned-down by respective management of firms, governments and researchers.

This article tests the links between attributes of stakeholder engagement (information sharing [quantity and quality of information sharing], procedural fairness [respectful treatment and providing voice], and empathy) and local communities' acceptance of corporate social responsibility (CSR) initiatives with the mediating roles of trust and perceived environmental protection. Using Ghana as a case, survey data were collected from 604 local inhabitants in mining communities for the study. In analyzing data with a structural equation modeling technique via IBM SPSS AMOS Version 22.0, the quality of information shared, respectful treatment, giving voice to and showing empathy to local inhabitants positively related with trust. Trust and perceived environmental protection partially mediated the relationships between attributes of stakeholder engagement and acceptance of CSR. The findings show different dimensions with different extent to which trust between mining firms and local communities can resolve conflicts on CSR initiatives as well as provide guidelines for healthy communication between stakeholders.

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