According to experts, the quality standards for strategic planning techniques can be summarized in the acronym 'FAROUT'. They must be future-oriented, accurate, resource-efficient, objective, useful, and timely. '' VOL. 33 NO. 2 2012 j JOURNAL OF BUSINESS STRATEGY j PAGE 13 '' In order for a resource or capability to be strategically beneficial it must be valuable, rare, inimitable, and non-substitutable. ''

This study examined the relationship between the headquarters and the foreign subsidiaries of multinational corporations (MNCs). Hypotheses concerning the strategies pursued by each MNC, intergroup conflict, conflict management styles, integrating mechanisms, and the effectiveness of the headquarters‐subsidiary relationship are developed and tested. There were no significant differences in the intergroup conflict experienced by subsidiaries pursuing different international strategies. However, effectiveness of the headquarters‐subsidiary relationship was negatively related to intergroup conflict. The use of the avoiding style of conflict management was negatively related to the effectiveness of the headquarters‐subsidiary relationship, as hypothesized. For MNCs pursuing global integration strategies, the use of personal integrating mechanisms and integrating conflict management styles were negatively related to intergroup conflict. For MNCs pursuing local responsiveness strategies, the use of bureaucratic integrating mechanisms and dominating conflict management styles were not negatively related to inter‐group conflict. This ran counter to expectations. MNCs pursuing multi‐focal strategies did not fit neatly into either strategy camp—global integration or local responsiveness.

The College of St. Germain is a private, liberal arts college in the U.S. Midwest. Several faculty members developed and launched an academic business and economics conference. Despite of a lack of funding from the college, and a general apathy among other colleagues, the conference became financially self-sufficient and grew each year, with increasing attendance and submissions from many international scholars. Part A of the case focuses on the beginning, planning, and growth stages of the conference, and culminates with the successful conclusion of the third annual conference and planning for the fourth conference. Part B focuses on the fourth and fifth conferences, and concludes with the surprising cancellation of the sixth annual conference. The case highlights the challenges and accomplishments of the conference chairpersons and the organizing committee, as well as management, marketing, and leadership factors that contributed to the ultimate demise of the conference.

Synopsis The case is set in Northeast Wisconsin, where the two largest industries are dairy farming and papermaking. Dairy farms have a continual need for bedding material for cows, and Lynn Heemeyer recognized an opportunity for a new bedding material: a waste byproduct of recycled paper. The case includes the progression of Heemeyer’s venture – Alternative Animal Bedding (AAB) – from the idea phase, to initiation and growth, to near collapse, recovery, and renewed growth. By September 2015, AAB was at a turning point as the sales were increasing, and Jess, Lynn’s daughter, had joined the business. Jess’s challenge: how best to grow the business. Research methodology Information for the case was gathered via interviews with Jess Heemeyer; she also provided some supporting materials. Jess Heemeyer is a former student of the author and a graduate of the institution that employs the author. Additional information for the case was collected from publicly available sources, as referenced. The identification of the college was not included in the case. Relevant courses and levels The case is best suited for use in an undergraduate or graduate entrepreneurship course or courses that include entrepreneurship as a topic. The case fits well with the topics of alertness and opportunity identification, and the innovation process. It can also be used to illustrate critical factors for new-venture development and growth. In addition, the benefits and challenges related to family-based entrepreneurial ventures can be included as a learning objective. Theoretical bases This case draws upon and illustrates the concept of alertness (Kirzner, 1973) which was further developed by Tang et al. (2012) when they identified three dimensions of alertness: “scanning and searching for information, connecting previously disparate information, and making evaluations on the existence of profitable business opportunities” (p. 77). Also, the case follows the creativity-based model of opportunity recognition developed by Corbett (2005) that uses experiential learning theory. Finally, students are asked to apply Ansoff’s Growth Matrix (Ansoff, 1957) to identify and evaluate the growth options available to the business owners and managers. As an optional pasture for discussion, a stewardship theory perspective can be applied to examine the family business aspect of this case (see Eddleston and Kellermanns, 2007).

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