The phenomenon of Kanda Pat's spiritual commodification in Bali tourism healing is an interesting thing to look at. On the one hand, Kanda Pat in Balinese society is still a local belief, but there is also a brand that is used as a modern spiritual healing brand. The purpose of this study is to reveal the occurrence of commodification, the form of commodification, and its implications. The approach used in this study is the study of culture with a theoretical foundation based on a critical paradigm. This study reveals the causal phenomena of spiritual commodification, namely commodification requires changes in merchandise of commodities through the packaging of spiritual elements with high image values. The form of spiritual commodification includes all forms of spiritual means and practices that are packaged in such a way as to be of economic value, and in particular in this study, the spiritual Kanda Pat. The implication of Kanda Pat's spiritual commodification is the strengthening of Kanda Pat's spiritual existence, spiritual healing service competition, reproduction of local spiritual discourse, and the trend of spirituality in Bali as an international tourist destination.

Tourism as an introduction to Balinese culture in the era of globalization with the development of the global tourism business. On the other hand, the emergence of a spiritual school of kebatinan which is proficient with Kanda Pat's style, grows, exists and develops in Bali. Local adaptation causes variation or diversity in responding to a culture. In globalization there is a local response or adaptation to the globalization uniformity project. This response made Kanda Pat's teachings globalized, as a genius local science that began to globalize. Based on these ideas, in this research there are several things to be examined related to the existence of Kanda Pat's teachings in the Balinese social environment. From the description of the background, it generally aims to reveal the phenomenon of the market ideology behind the development of Kanda Pat's teachings in Bali in the global era. In addition to general objectives it also has specific objectives, the specific objectives of this study are (1) knowing the shape of Kanda Pat in Balinese culture, (2) knowing the social and economic benefits of developing Kanda Pat's teachings as a healing tourism. Based on the discussion of this research, it is found that the existence of Kanda Pat is a great cultural wealth of Balinese people, which is commodified as tourism healing to have socio-economic, spiritual and health functions in line with tourism developments and postmodern lifestyle trends.  Keywords: market ideology, kanda pat teachings, tourism, healig. glucasization