Nonfamous names presented once in an experiment are mistakenly judged as famous 24 hr later. On an immediate test, no such false fame occurs. This phenomenon parallels the sleeper effect found in studies of persuasion. People may escape the unconscious effects of misleading information by recollecting its source, raising the criterion level of familiarity required for judgments of fame, or by changing from familiarity to a more analytic basis for judgment. These strategies place constraints on the likelihood of sleeper effects. We discuss these results as the unconscious use of the past as a tool vs its conscious use as an object of reflection. Conscious recollection of the source of information does not always occur spontaneously when information is used as a tool in judgment. Rather, conscious recollection is a separate act.
This article examines the widespread proposition that the mobile phone dissolves the boundaries that separate work and home, extending the reach of work. It analyses data derived from a purpose-designed survey to study social practices surrounding mobile phone use.The key components of the survey investigated here are a questionnaire and a log of phone calls retrieved from respondents' handsets. Rather than being primarily a tool of work extension, or even a tool that facilitates greater work-family balance, we show that the main purpose of mobile phone calls is to maintain continuing connections with family and friends. Our findings suggest that individuals exert control over the extent to which calls invade their personal time, actively encouraging deeper contacts with intimates.
Focus groups are widely used in the field of public health as a quick, low-cost means of obtaining information from selected groups in the target population for programmatic purposes. Much has been written about techniques for conducting focus groups, but there is limited practical information on systematic analysis of the results. The current article outlines three methods of recording information from focus groups onto paper, as well as three techniques for condensing hours of free-flowing discussion into a readable article that accurately reflects the main points of the focus group discussions. The value of using microcomputers in organizing the focus group information is also discussed.The past decade has seen an increasing use of focus groups in applied Jt social science research, particularly in international health and family planning projects (Folch-Lyon and Trost 1981;Stycos 1981;Haffey, Zimmerman, and Perkins 1984;Knodel and Pramualratana 1984). The methodology involves organizing and conducting a series of group discussions with the objective of better understanding the attitudes, beliefs, practices, and values on a specific subject.
THE RATIONALE FOR FOCUS GROUPSFocus groups offer a number of advantages over quantitative sample surveys of the target population. First, they allow the members of the target
The authors investigated gender differences in couple parents' subjective time pressure, using detailed Australian time use data (n=756 couples with minor children). They examined how family demand, employment hours, and nonstandard work schedules of both partners relate to each spouse's non‐employment time quality (“pure” leisure, “contaminated” leisure, multitasking housework, and child care) and subjective feelings of being rushed or pressed for time. Mothers averaged more contaminated leisure and less pure leisure and did much more unpaid work multitasking than fathers. These results suggest that these differences in time quality do partially account for mothers feeling more rushed than fathers. Weekend work was associated with mothers having less pure leisure, but not contaminated leisure. The opposite was found for fathers. Spousal work characteristics also related to time use and feeling rushed in gendered ways, with male long work hours positively associated with higher time pressure for mothers as well as the fathers who worked them.
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