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The N170 event-related potential component is currently under investigation for its role in face identity processing. Using a location-matching paradigm, in which face identity is task irrelevant, we observed a progressive decrease in N170 amplitude to multiple repetitions of upright faces presented at unattended locations. In contrast, we did not observe N170 habituation for repeat presentations of inverted faces. The findings suggest that the N170 repetition effects reflect early face identity processes that are part of familiarity acquisition of new faces.

This study utilized a location-matching task to investigate whether the face-sensitive N170 event-related potential component would habituate in its response to the repeated presentation of same face stimuli when face identity was irrelevant to the experimental task. N170 amplitude decreased progressively with repeated presentation of the same face vs. sequential presentation of novel faces. This N170 habituation to face identity repetition occurred only for faces at unattended spatial locations, likely representing a relatively pure observation of automatic early face processing.