Purpose -The purpose of this paper is to ascertain the level of socially responsible behavior of the top ten hotel companies. Design/methodology/approach -This study used content analysis method to identify and describe social responsibility (SR) patterns in web sites, annual reports and corporate social responsibility (CSR) reports for the top ten hotel companies as listed in Hotels magazine. Findings -The findings reveal that 80 percent of the hotel companies analyzed reported socially responsible activities relating to some form of charitable donations. A diversity policy was reported by 60 percent of the hotel companies, while 40 percent provided some mention of SR in their vision or mission statements. Some companies were highly focused on providing a balanced approach to SR while other hotel companies were less focused in their efforts. The areas of SR that seemed to be lacking with regards to reporting were environmental, and vision and values. Research limitations/implications -Future studies should collect data from hospitality organizations and potential shareholders via interviews and surveys. Practical implications -With rising consumer awareness regarding corporate responsibility (CR), it is important for the industry to begin profiling their efforts at SR as part of their overall corporate and business strategies. Originality/value -This is one of the first research papers looking at CSR in the hospitality industry. It provides some practical implications about reporting of socially responsible activities for hospitality organizations.

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PurposeThe purpose of this paper is to examine what the top three Orlando theme parks report about their corporate social responsibility (CSR) activities.Design/methodology/approachThrough content analysis, web sites, annual reports, and CSR reports of the top three theme park companies in Orlando, namely, Walt Disney World, Universal Orlando, and SeaWorld Parks and Entertainment were examined.FindingsThe top three theme parks in Orlando mainly reported their CSR activities in relation to environment, community, and customers. Their diversity policies, employee welfare programs and employee volunteerism were also widely reported. Walt Disney World seemed to provide the most detailed CSR reporting in all areas.Research limitations/implicationsIn addition to content analysis of web sites and CSR reports, future studies may look at a single company and try to collect data via interviews and surveys. In addition, this paper only offers a view of the theme park's CSR reporting, since, each of the companies do not have any form of verification of their CSR activities. Therefore, it should not attest to the performance of each theme park in such activities.Practical implicationsThe research findings suggest that according to their reporting efforts the top three theme park companies in Orlando undertake and participate in various CSR activities and initiatives, which are important for the environment, local community, customers, and employees. However, their reporting and emphasis of certain CSR activities seem to vary. These companies can better publicize and promote their CSR activities. With rising awareness regarding CSR activities, it is important for the theme park industry to begin profiling their CSR efforts as part of their overall corporate and business strategies. Again creating a CSR department to oversee and coordinate all CSR activities would be helpful for theme park companies.Originality/valueThis is perhaps one of the first papers looking at CSR activities of theme park companies. It provides practical implications about reporting of CSR activities for theme parks. It is hoped that this paper stimulates further research into this area in the theme park industry.

The lodging industry has recently placed a greater emphasis on Corporate Social Responsibility (CSR) in an effort to present itself as a responsible global citizen. The objective of the study was to identify hotel general managers’ (GM) perceptions of their corporate-level Corporate Social Responsibility culture. The data were collected via an online survey of Florida hotel general managers using a CSR scale developed by Turker in the year 2009 and a Social Attitude Scale. A total of 123 surveys were returned and deemed usable, equating to a 22% response rate. The overall results indicated that GMs had a positive perception of their corporation’s CSR culture. In addition, the results of the study indicated that there was a positive correlation between the GMs’ personal attitudes toward CSR and their perception of their corporation’s CSR culture. Also, GMs of smaller hotels tended to have a more positive perception of their corporation’s CSR culture, although there was no difference based upon ownership structure. This study contributes to the general CSR research body of knowledge and is unique in terms of providing a number of benchmarks for the hospitality industry.

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