Objectives Globally, adherence to COVID‐19 health and safety protocols played a crucial role in preventing the spread of the virus. Thus, this study analyzed online news articles reporting adherence to COVID‐19 health and safety protocols in the Philippines. Design Manifest content analysis. Sample News articles (n = 192) from three major online news portals in the Philippines. Measurement Published online news articles were collected during the peak of the COVID‐19 pandemic (March 2020 to March 2021). Bengtsson's content analysis approach was used to analyze the data. Member‐checking and intercoder reliability validated the study's results. Results Three main themes emerged: (a) adherence, (b) non‐adherence, and (c) partial adherence. The subthemes were labeled who, what, when, where, and why. The same behavior, social distancing, was the most adhered to and non‐adhered COVID‐19 health protocol. This protocol has the highest occurrences in political protest, religious‐related activities, and self‐initiated quarantine. Leisure activities both showed non‐adherence and partial adherence. Conclusions Online news articles depicted Filipinos’ adherence to health and safety protocols. Their adherence was primarily determined by one's group or community, social norms, and values. The government and its public health agencies should strengthen current efforts and continuously re‐evaluate existing policies to modify ineffective and confusing safety health protocols.