This paper investigates the linguistic taboos in the Karonese culture viewed from linguistic anthropology point of view. It concerns with the meaning of taboo based on performance, indexicality, and participation [4]. With this approach, linguistic taboos are explored not only from its lexical or words only, they are viewed from the process of communication totally, included lexical or words, the way to speak, the participants of speaking, and the contexts of communication. The theory used is proposed by Freud (1913Freud ( /2004, that taboo, on the one hand, is sacred, consecrated, and on the other uncanny, dangerous, forbidden, and unclean. Thus 'taboo' has about it a sense of something unapproachable and it is principally expressed in prohibitions and restrictions. Ethnographic method proposed by Spradley (1980) is applied in doing the research. The result shows that the linguistics taboos are classified into taboo in kinship, i.e. between bengkila and permain, turangku and turangku, and mami and kela; context-specific taboos, i.e. words derived from non-taboo words: such as organs of body, animals and supernatural entity, and certain words; and words related to social and physical defects: such as illness, death, and killing; and general taboos, i.e. swearing and unmentionable words. The swearing includes scatology or dirt, sexual organs, sexual acts, mothers or family, ancestors, animals, death, illness, and prostitution. Whereas, unmentionable words include dirty words relating to sex organs, sexual activities, bodily effluvia, micturition and defecation, and naming or addressing family and relatives.

Abstract:This study aims to explain the transformational leadership of Dayah in empowering the Dayah community, which is focused on empowering the quality of teungku, santri, and administrative personnel for the development of Total Quality Management (QTM). The research method used was library research with a transformational leadership approach to educational institutions. Data sources consisted of books, journals, and other literacy sources related to Dayah educational institutions and transformational leadership. Data analysis used was content analysis by determining, describing, and interpreting the data. The result indicated that to empower teungku quality, Dayah leaders carry out the management, guidance and development of all teungku in the intellectual, spiritual, emotional and social dimensions. To empower the quality of students, Dayah leaders organize all activities related to the students, from input to output, with a series of cognitive, affective, and psychomotor activities. Empowerment of administrative personnel, Dayah leaders take steps to develop self-potential, fostering and increasing performance productivity, including scientific, loyal, skilled, and evaluating their performance to be measured.Abstrak:Penelitian ini bertujuan untuk menjelaskan kepemimpinan transformasional Dayah dalam pemberdayaan masyarakat Dayah yang difokuskan pada pemberdayaan mutu teungku, santri, dan tenaga administrasi untuk pengembangan Total Quality Management (QTM). Metode penelitian yang digunakan adalah penelitian kepustakaan dengan pendekatan kepemimpinan transformasional pada lembaga pendidikan. Sumber data terdiri dari buku, jurnal, dan sumber literasi lainnya yang terkait dengan lembaga pendidikan Dayah dan kepemimpinan transformasional. Analisis data yang digunakan adalah content analysis dengan menentukan, mendeskripsikan, dan menginterpretasikan data. Hasil dari penelitian ini menunjukkan bahwa dalam memberdayakan mutu teungku, pimpinan Dayah melakukan pengelolaan, pembinaan, dan pengembangan terhadap seluruh teungku dalam dimensi intelektual, spiritual, emosional, dan social. Untuk memberdayakan mutu santri, pimpinan Dayah melakukan penataan segala aktivitas yang berkaitan dengan santri mulai dari input sampai dengan out put dengan serangkaian aktivitas cognitif, afektif, dan psikomotorik. Untuk memberdayakan tenaga administrasi, pimpinan Dayah melakukan langkah-langkah dengan usaha pengembangan potensi diri, pembinaan dan peningkatkan produktivitas kinerja yang meliputi keilmuan, loyal, terampil, dan mengevaluasi kinerjanya agar dapat terukur.

This study aims to analyze the implementation and evaluation of quality development of PTAIN lecturers in Aceh. A qualitative research method and descriptive approach is applied in the research. The research result shows that the implementation of quality development of PTAIN lecturers in Aceh is done by referring to the strategic plan or programs prepared at the beginning of the year. The forms of implementation of lecturer quality development include room visits, inspection to lecturers’ learning devices, and providing opportunities for lecturers to increase their competence and professionalism through various exercises and benchmarking to other leading Islamic universities. The evaluation for the lecturers quality development is carried out through routine meetings, weekly, mid semester, and annually at the beginning of academic year. The results of the evaluation will become supplementary materials for the institutions in following up the lecturers’ performance on the lecturers’ daily activities. The development carried out to the lecturers are in the form of admonition, providing training and development to increase the lecturers’ competence and professionalism, and also doing routine religious lectures.

This research aims to explore local wisdom of taboos in Karo language. Taboo is more than prohibitions and avoidance in tradition; it normally arises from social restrictions on individual behaviour that can lead to inconvenience and danger. Taboo was created as a control for community to avoid personal and family conflict. The research was conducted in five sub-districts of Karo, North Sumatra Province, Indonesia. It was carried out by using a qualitative approach with ethnographic methods.  The data of local wisdom were obtained from the interview method from nine key informants who mastered and used Karo language and culture well in their daily activities and the writer played a role as the native speaker so that he could directly feel how the culture was implemented in the daily lives of Karo society. It was found that the local wisdoms of taboos in Karo culture were attitude and eagerness to do the best for the community, since taboo rules provide a picture for them about how to express dignified words and behave glorious deeds and how to avoid mentioning disgusting words and behaving impolite manners. The rules become controls for social harmony to be maintained properly. Taboo rules were imposed not to make the society difficult to communicate with each other, but to provide a sense of security and peace for them so that they can live peacefully and harmoniously.

This research aims to analyze the kinds of language styles used in English Commercial Products and Educational Advertisements on the internet. This research used a qualitative descriptive technique by collecting fifteen English Commercial Products and five Educational Advertisements from the internet and using them as documentation. Data analysis techniques used are data condensation, data display, and drawing conclusion/verification. As the results of this research, the researcher found six language styles used in commercial product advertisements: spokesperson, problem solution, demonstration, a slice of life, comparison, and combination of problem solution and comparison style; and three language styles used in the educational advertisement: hard sell, soft sell, and straightforward style.