PurposeThe purpose of this study is to examine customer intentions to download mobile applications in the hospitality industry. Even though major hospitality companies offer the mobile applications, many customers have not utilized them. The results showed what encouraged customers to download mobile applications in the hospitality industry.Design/methodology/approachThe Technology Acceptance Model was applied for this research to explain customer intentions. College students were the target population of this study because they understand and adopt the technology well. Therefore, mobile applications will become a popular way to purchase goods and services when university students will have purchasing power.FindingsEven though major hospitality companies offer mobile applications, more than a half of respondents responded that they had not used mobile applications from the hospitality firms. The results showed that promotion information was not an only reason to download mobile applications; however, the results also showed that consumers who enjoy using smartphones and who are confident in themselves are more likely to download the mobile applications.Research limitations/implicationsThe data were collected in a university; therefore, generalizability is one of the limitations of this research. Multiple regressions only verify the relationship between dependant and independent variables. University students may not have a chance to plan their trips so they may not need the mobile applications.Originality/valueThis study employed the TAM to examine the reasons why customers download mobile applications offered by companies in the hospitality industry. Literature discussing mobile applications in the hospitality industry is very scarce. This research will assist managements in utilizing their mobile applications.

Purpose -The main purpose of this study is to investigate what affects a customer's decision to use the hotel smartphone applications when he/she makes a room reservation. Design/methodology/approach -A total of 266 usable data was collected through an online survey. The research model was tested using confirmatory factor analyses and structural equation modeling.Findings -This study revealed that perceived usefulness, perceived credibility, perceived equipment risk, and perceived change risk affected customers' intention to book a hotel room using hotel smartphone apps. Perceived ease of use did not have a significant effect on behavioral intention. Originality/value -This study extended TAM and the existing literature of mobile technology in the lodging industry. This article explored both existing variables and new variables in studying customers' intention to use hotel smartphone apps when booking a hotel room.

Building on the Self-Determination Theory (SDT), the study examines the influence of intrinsic motivation, extrinsic motivation, and in-class deterrents on prior cheating, neutralization, and likelihood of cheating in the future. In addition, the model has been tested based on gender differences. To test the hypotheses, the data were collected from 324 undergraduate hospitality and tourism students. The proposed model was tested using structural equation modeling. Results of hypotheses testing showed that both extrinsic motivation and intrinsic motivation had negative relationships with prior cheating, which is consistent with previous research. In addition, neutralization showed a positive relationship with likelihood of cheating and prior cheating was positively related to likelihood of cheating. These findings can help hospitality and tourism instructors and administrators develop various strategies to prevent students' unethical behaviors. A discussion of implications is included along with limitations and recommendations for future research.

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