International audienceWe draw theoretical support from the concept of customer participation and cognitive dissonance theory to investigate the moderating effects of the preference-related belief of nature-based tourists, that is, the New Environmental Paradigm (NEP), on relationships between tourist experiential components and outcomes. The responses of 500 visitors to the Yangmingshan National Park, Taiwan indicate that actively participative experiences (APEs)-that is, education and escapism-are more positively related than passively participative experiences (PPEs)-that is, entertainment and esthetics-to pleasure and memorability. Furthermore, tourists' NEP appears to reinforce the effects of APEs and to weaken the effects of PPEs. We also found that tourists' NEP has a stronger reinforcing effect than a weakening effect. Our study contributes further evidence to current insights into the importance of tourists' participation in co-creating value of tourist experiences

In professional basketball games, big data has been largely used in analyzing the reasons for winning or losing games and further to design relevant stratagem according to the analytic results to attain victory. Nonetheless, the High School Basketball League (HBL) in Taiwan never used big data or relevant research to analyze game results. The study aims to conduct big data analyses to discuss the key winning factors and trends for HBL. Using Excel and multiple linear regression to understand the importance level and trend of each variable to the winning rate. Additionally, combining with the Support Vector Machine (SVM) prediction to confirm whether the big data analytic result is applicable for implementing in realistic games. After implementing the analysis of multiple linear regression, based on the yearly trends, the significant influence factors are 2P%, 3P%, FTM, TRB, OREB, STL, and TOV. Consequently, the prediction has reached 85% after inputting these data into SVM.